Event Senior Coordinator/Specialist
Full Time $75,000 - $105,000 / yearJob Overview
At Horrocks, we believe the best work comes from companies with values, that our people are our greatest resource, and that we have a responsibility to the communities where we live and work. We're seeking a dynamic professional who will revolutionize our conference program by combining strategic event management, business development, and marketing initiatives. This role will oversee all aspects of our company's conference participation, from budget management to lead generation, while ensuring maximum ROI through effective client engagement and brand promotion.
What are the core responsibilities for the role?
- Manage annual conference budget and evaluate participation opportunities
- Process and review conference attendance requests based on established criteria
- Track spending and ROI across multiple events and attendees
- Coordinate with finance for budget tracking and expense reconciliation
- Create pre-conference strategies with employees to identify key potential clients
- Provide and coordinate on-site marketing support during major conferences to facilitate client meetings
- Coach employees on effective networking and relationship-building techniques
- Coordinate meeting schedules and follow-ups between team and potential clients
- Implement systematic lead tracking and client engagement processes
- Maintain a comprehensive database of client interactions and opportunities
- Partner with marketing team to develop new event collateral and booth materials
- Coordinate and track requests, production, and delivery of collateral and booth materials
- Ensure brand consistency across all conference materials and presentations
- Partner with marketing team to create social media campaigns for pre-, during, and post-conference engagement
- Coordinate content creation to highlight employee speaking engagements
- Generate and share conference insights for company social media channels
- Assist in coordinating event sponsorship responsibilities
- Track and analyze conference ROI and outcomes
- Implement post-conference reporting system for lead follow-up
- Work with employees to develop personalized follow-up strategies
- Create and maintain database of conference insights and business opportunities
- Monitor conversion rates from conference interactions to client relationships
Qualifications, Skills, and Competencies:
- 5 years of experience in business development, event management, or related field
- Proven track record of building and nurturing client relationships
- Strong financial acumen and experience managing complex budgets
- Experience collaborating with marketing teams on campaign development
- Outstanding written and verbal communication skills
- Excellent project management and organizational abilities
- Strong interpersonal and networking skills
- Demonstrated success in converting conference connections into business relationships
- Background in content creation or marketing communications
- Knowledge of major AEC industry conferences and events
- Experience with CRM systems and social media management tools
- Familiarity with digital marketing analytics