Recruiting Marketing Specialist
Full Time $75,000 - $80,000 / yearJob Overview
Join our Talent Acquisition team as a Recruiting Marketing Specialist and help us attract top veterinary talent through creative, data-driven recruitment marketing.
In this role, you will blend marketing expertise with recruiting strategy to strengthen our employer brand, elevate our digital presence, and support recruiters with high-impact content and campaigns. If you thrive at the intersection of marketing and talent acquisition, this is the perfect opportunity to make a measurable impact.
In this role, you will blend marketing expertise with recruiting strategy to strengthen our employer brand, elevate our digital presence, and support recruiters with high-impact content and campaigns. If you thrive at the intersection of marketing and talent acquisition, this is the perfect opportunity to make a measurable impact.
What You'll Do
Employer Brand & Content Creation
- Develop and maintain a consistent employer brand across all recruitment channels.
- Create high-quality written, visual, and video content for job postings, career site pages, social media, and recruitment campaigns.
- Manage the content calendar for recruiting channels and deliver timely, relevant posts.
- Partner with Marketing, HR, Operations, and other internal teams to ensure alignment in messaging and brand voice.
Recruiting Campaigns & Digital Advertising
- Build and manage targeted recruitment campaigns on platforms including LinkedIn, Indeed, Meta, Google, and niche job boards.
- Optimize job postings and landing pages for SEO and performance.
- Recommend and manage paid media strategies to grow candidate pipelines for priority roles.
- Track ROI and provide insights to improve ad performance and spend efficiency.
Candidate Engagement & Funnel Optimization
- Support email and SMS outreach strategies to improve response rates and nurture passive candidates.
- Analyze and optimize the candidate journey—from first touch to application.
- Develop and test creative outreach templates, employer brand messaging, and marketing materials for events and career fairs.
Analytics & Reporting
- Monitor campaign metrics, talent pipeline data, and competitive market trends.
- Build dashboards and performance reports for recruiters and leadership.
- Use A/B testing to refine messaging, creative assets, and channel mix.
Collaboration & Project Support
- Partner with recruiters to understand hiring needs and deliver tailored marketing solutions.
- Collaborate with creative or design partners as needed.
- Manage content approvals, project timelines, and cross-functional workflows.
- Support talent-related events, webinars, career fairs, and campus recruiting with marketing assets and promotional content.
What You Bring
Required
- 2–4+ years of experience in marketing, recruitment marketing, employer branding, or a related field.
- Strong writing, editing, and storytelling skills.
- Experience with digital advertising and analytics tools (e.g., LinkedIn Campaign Manager, Google Analytics).
- Ability to translate hiring needs into compelling marketing strategies.
- Excellent project management and organizational skills.
Preferred
- Experience supporting a high-volume recruiting team.
- Familiarity with ATS/CRM systems (Salesforce, Pinpoint, Gem, iCIMS, Greenhouse, etc.)
- Knowledge of SEO best practices, social media algorithms, and performance optimization.
- Graphic design or light video-editing skills (Canva, Adobe Creative Suite).
What Success Looks Like
- Increased qualified applicant flow for critical roles.
- Strong engagement and visibility across recruiting channels.
- Collaborative partnerships with recruiters and hiring managers.
- A consistent, compelling employer brand that resonates with candidates.