Digital Marketing Director
Full Time $150,000 - $180,000 / yearJob Overview
Celebrating 20 years of excellence, SkinSpirit is a top destination for aesthetic skincare and body—with over 55 locations nationwide. Our highly trained experts are the best in the industry—renowned for personalized service delivering safe, effective, medically-proven treatments and optimal results. SkinSpirit is here to ensure you find joy in your skincare journey and happiness in the results you’re looking for.
We thrive in a people-first culture with an authentic emphasis on wellbeing. As we grow, we reinforce the integrity of our unique culture by leading with love and an unparalleled passion for what we do. We offer world-class training and education. And as industry leaders we’re always innovating—bringing state-of-the-art equipment and services to our clinics. Join the SkinSpirit experience!
We thrive in a people-first culture with an authentic emphasis on wellbeing. As we grow, we reinforce the integrity of our unique culture by leading with love and an unparalleled passion for what we do. We offer world-class training and education. And as industry leaders we’re always innovating—bringing state-of-the-art equipment and services to our clinics. Join the SkinSpirit experience!
Position Overview:
SkinSpirit is seeking an analytical, innovative, and highly strategic Director of Digital Marketing to lead our multi-channel acquisition engine and elevate how we show up across digital touchpoints. This role will drive efficient new client acquisition, deepen engagement, and deliver a seamless digital experience across channels. It will own our full-funnel digital ecosystem – including paid media, SEO, CRM/lifecycle marketing, website operations, and analytics – with accountability for growth, ROI, and long-term scalability. The role will define the strategy, guide execution, and drive a culture of testing, insight generation, and continuous optimization. The ideal candidate combines strong performance marketing expertise and an experimental and insights-driven mindset, and thrives in entrepreneurial environments.
Location: This position will be primarily remote with occasional travel required. Preferred candidates will be located in one of the following states/areas: AZ, DC, CA, CO, FL, GA, IL, MD, MN, NC, NJ, NY, OH, OR, TN, TX, UT, VA, WA.
What You Will Do
- Lead SkinSpirit’s paid media strategy across current and emerging platforms, ensuring strong new client acquisition and efficient cost management
- Oversee paid media budgeting, including forecasting and spend optimization to maximize ROI
- Lead SkinSpirit’s website strategy and performance – including roadmap prioritization, site functionality, SEO strategy, landing page development, and CRO
- Translate complex performance data into clear, actionable dashboards and recommendations that influence strategy, creative development, channel investments, and experimentation priorities
- Evaluate and test emerging platforms, formats and measurement frameworks to unlock new growth opportunities and expand reach
- Lead, mentor, and elevate an internal team of three while overseeing agency partners across paid media, SEO, and analytics
- Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, creative iteration, and operational efficiency across the digital team
What You Will Bring
- 7+ years of experience in digital marketing or performance marketing roles, with a track record of driving growth in a DTC environment
- Deep expertise across core paid media channels, including Meta, TikTok, and Google
- Strong analytical skills with the ability to interpret performance data, market insights, and audience trends to guide strategy
- Experience leading web performance and CRM/lifecycle strategy in a multi-location context
- Ability to set long-term vision and dive into the details to support the team in execution
- Excellent communication and collaboration skills; proven ability to influence cross-functional partners and present to senior leaders
- Deep curiosity and a passion for staying current on digital trends, emerging technologies, and changing platform dynamics
- Bachelor’s degree required
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear
- This position is fully remote but occasional short-term travel may be required