Senior Advertising Account Executive
Permanent - Full Time £29,000 - £35,000 / yearJob Overview
ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.
Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024.
ROLE OVERVIEW:
This opportunity exists for an organised and driven Senior Advertising Executive to join the 54 media team in its delivery of all paid for advertising of a tier 1 client for the agency, as well as providing support on other clients across the business.
A keen interest in the game of golf and good experience in advertising planning and buying role within the sports industry or at a leading media agency is required.
The candidate must be comfortable working on a variety of projects across multiple markets concurrently and working to tight deadlines.
KEY ROLES AND RESPONSIBILITIES:
Media Planning, Buying and Partnerships
- Support with media planning and buying across multi platforms with a focus on digital
- Working with senior members of the team to activate advertising campaigns for key clients
- Negotiate paid for activity with key media partners and digital platforms
- Develop create activation strategies and take responsibility for their delivery on time and to budget, and ensure that they deliver pre-agreed returns
- Supply campaign creative to all key media owners ensuring all artwork is delivered in right size and spec
Admin, Monitoring and Evaluation
- Liaise with Ad trafficking department to ensure smooth running of campaign
- Monitor and optimise campaigns against pre agreed KPI’s
- Deliver campaign analysis to clients both during and post campaign to demonstrate performance and learnings gained.
SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:
- Experience in media planning and buying role with a focus in digital (at least 2 years)
- Knowledge and experience of Digital Ad trafficking
- Excellent written & verbal communication skills
- Strong interpersonal skills & the ability to communicate with a diverse range of people.
- Good organisational skills and ability to manage a variety of tasks
- Administrative & IT skills, and an ability to maintain records and produce reports