"For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner." – Antons Sapriko, Company Founder
Here is a video story of a colleague who joined the Traffic Acquisition team: Discovering Macedonia together with colleagues around the world to celebrate Balkan culture How to become a PR Specialist (focus on AEO) on the scandiweb eCommerce Expert Team?
While proven experience in PR, digital marketing, or a related field and a willingness to dive into AEO and SEO principles are expected for this role, we value your ability to deliver results starting from the test task, as well as your enthusiasm and openness to learning and adapting to new processes. Continuous learning and acting on feedback are among our core organizational values.
We are a very inclusive company with colleagues from over 30 countries across all continents. Our ratio of female employees is among the highest in the industry. We welcome people from all walks of life who can complete a test by showing their skill and knowledge.
What do we expect from a PR Specialist (focus on AEO)?
Proven experience in PR, digital marketing, or a related field, with a willingness to dive into AEO and SEO principles
Strong communication and storytelling skills, with the ability to convey ideas effectively and engage with audiences, media, and AI-driven search engines
Strong media relations skills and a track record of securing placements in reputable publications (preferred)
Familiarity with SEO, link-building, and digital PR strategies to drive organic growth and visibility in AI-driven search environments
Ability to work cross-functionally and adapt strategies to align with evolving AI search algorithms and brand positioning goals
A data-driven mindset, focusing on tangible KPIs such as brand mentions, AEO rankings, media coverage quality, referral traffic, and the real revenue impact of PR efforts
Self-motivated, proactive, and able to thrive in a fast-paced, collaborative environment
Confident written and spoken English – scandiweb operates internationally with clients and colleagues, therefore English is our core language
What are the responsibilities of a PR Specialist (focus on AEO)?
Own and drive PR initiatives, working closely with the SEO team and copywriters to ensure our AEO strategies generate measurable impact
Develop and execute PR strategies that align with AEO best practices to build brand authority and improve organic visibility in AI-driven search engines
Foster relationships with journalists, influencers, and industry leaders to secure high-quality media coverage and authoritative backlinks
Monitor brand mentions, media coverage, and online reputation, leveraging insights to optimize PR campaigns for better performance in AI search engines
Stay updated on industry trends, algorithm changes, and emerging PR strategies to enhance our authoritative presence in both traditional and AI-powered search results
Support off-page SEO efforts, including link-building strategies that enhance search visibility and authority
Develop and execute referral traffic–driving initiatives, leveraging partnerships, influencer collaborations, and content strategies to expand brand reach
Leverage social search strategies, optimizing PR efforts across platforms like TikTok, Instagram, YouTube, and Pinterest to increase brand visibility, user engagement, and organic discoverability
Analyze and report on PR campaign performance, measuring impact on brand authority, backlinks, visibility in AI-driven search platforms, and referral traffic sources
Further career growth for a PR Specialist (focus on AEO)
You will get career counseling support from our HR department and a mentor from the field. Each career path is unique, considering your personal strengths and ambitions.
Further professional growth and development can lead you to become a senior-level specialist, and, with time and ambition, you can become a Team Lead for one or multiple teams, leading a particular practice and ultimately working your way up to become a company partner.
