Residential Marketing Manager
Full Time $75,000 - $85,000 / yearJob Overview
Price Brothers Management Company, continuing the legacy of building Community.
Price Brothers Management Company is a premier family owned and operated property management organization with over 100 years in the real estate industry. We believe in investing in our team members to create a culture that encourages and promotes innovative ideas, growth opportunities, and team building. Through our dynamic and caring team we will IMPACT the lives of our residents, commercial tenants, team members, business partners and communities. Each individual plays a critical role in our success!
"Our employees have always been the beating heart of our business. The shared sense of pride and the work is unmatched. There is no Price Brothers without all the team members that call Price Brothers home." - Lena Price
If you are eager to join a team where your opportunities are limitless, find your next career at Price Brothers!
Key Responsibilities
Residential Marketing
- Develop and oversee integrated marketing plans by loop, aligning advertising, SEO/SEM, social, and reputation efforts with occupancy goals and market trends.
- Manage agency and vendor relationships (RentCafe Reach, SoCi, signage vendors, photographers, etc.).
- Lead monthly marketing reviews with regionals and operations, using data to guide proactive campaign adjustments.
- Maintain and evolve the “Focus List” process - identifying underperforming assets, diagnosing issues, and implementing targeted marketing strategies.
- Partner with Systems & Training (Abbie’s team) to ensure property marketing tools (CRM IQ, Chat IQ, SoCi, etc.) are optimized and consistently adopted.
- Coach and develop marketing coordinators on content creation, ad performance tracking, and property storytelling.
Corporate Marketing
- Partner with corporate leadership to translate the Price Brothers brand platform into actionable marketing content for the company.
- Manage corporate-level marketing calendars and campaigns that cross over to residential - e.g., recruiting/employee spotlights, philanthropy/community storytelling, and PR tie-ins for key projects.
- Support execution of corporate digital channels (LinkedIn, website updates, and newsletter content), ensuring brand alignment and internal/external consistency.
- Collaborate with HR and Development on brand and communications initiatives (corporate website updates, careers page refresh, event highlights, etc.).
- Serve as a bridge between residential marketing and corporate communications, ensuring property acquisitions and community initiatives are shared outwardly.
Skills, Knowledge and Expertise
- 5–7+ years of experience in multifamily or residential marketing; strong foundation in digital advertising, SEO/SEM, and social/reputation platforms.
- Strategic, data-minded, and able to translate marketing analytics into operational action.
- Strong collaborator; experience working cross-functionally with operations, HR, and external agencies.
- Excellent writing, project management, and vendor management skills.
- Preferred exposure to corporate or brand marketing (e.g., managing social content, PR coordination, or web updates).