Social Media Manager
Full Time £30,000 - £35,000 / yearJob Overview
ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.
Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024.
ROLE OVERVIEW:
The opportunity exists for an enthusiastic, driven, and creative Social Media Manager to join the 54 Social Media Team, assisting with the creation, management and delivery of clients’ campaigns, advertising, communications, marketing, sponsorship, and events activity through key social channels.
The desired candidate will report into the Social Media Senior Account Director and will be based from the 54 office in London, however, 54 will be managing events across the world, and the candidate will be required to spend periods of time on the ground at these events throughout the year.
A comprehensive knowledge and understanding of digital trends, advertising, marketing and the wider golf, padel, or sports industry is required, and the preferred candidate will hold 3+ years of dedicated social media marketing experience. Strong written and verbal skills are essential, as well as the ability to create and deliver exciting and innovative digital campaigns focusing on Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn.
KEY ROLES AND RESPONSIBILITIES:
The role requires a dynamic skill set, and the ability to work to timeframes across a busy event series to deliver:
- Management of day-to-day event social media channels and campaigns:
- Copywriting
- Analysis and reporting
- Management of content creation initiatives alongside creative and production teams
- Video, graphics, and animation
- Creation of regular reports on campaign performance
- Development of content/publishing calendars
- Budget management
- Client Liaison / Account Management
- Update work in progress (WIP) documents
- Provide regular updates to Client and manage regular conference calls and meetings
- Partner Management
- Support Partnership Managers with partner and sponsors relations
- Consider intricacies of each Event partner when conceptualising ideas and timings
- Communication channels, product, audience profiling, tone of voice etc.
- Research & Analysis
- Regularly update plans based on new technology and concepts
- Team Liaison
- Communicate regularly with Event team and senior management
- Including Marketing Director, Partnership Director, Tournament Director, Head of Advertising, PR and Communications Directo