CRO Consultant
Full TimeJob Overview
About CTI
Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.
What makes us different
- We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
- We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.
- We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
- We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.
You’ll be joining a team that refuses to rely on guesswork. We sit at the intersection of data, design, and human psychology, tasked with turning "what if" into "what works." We stay curious by constantly digging into user behaviour, and we get stuck in by collaborating closely with our strategy, UX, and development teams to turn insights into commercial impact. If you love the thrill of a winning test, the challenge of solving ambiguous problems, and the satisfaction of evidence-led decision-making, you’ll fit right in.
What you’ll be doing
As a CRO Consultant at CTI Digital, you won't just be a support player; you will own the optimisation roadmap from insight to impact. You will be responsible for managing high-value client relationships, driving experimentation quality, and delivering commercial outcomes that matter.
Key Responsibilities
- Own the roadmap. You will manage 3 to 4 key CRO retainers across eCommerce, lead generation, and charity sectors, taking full accountability for the strategy and results.
- Break new ground with data. Plan and deliver rigorous A/B testing and design validation programmes, building prioritised experimentation roadmaps based on solid hypotheses.
- Generate deep insights. Run ongoing behavioural research using heatmaps, session recordings, and on-site polling to uncover the 'why' behind the data.
- Get stuck in with the experts. Collaborate directly with designers, developers, and data teams to ensure your experiments are built to high standards and tracking is watertight.
- Communicate with impact. Present insights, recommendations, and test results to clients, translating complex data into clear commercial narratives.
- Refine the craft. Document insights in our learning repositories and contribute to the wider CRO strategy, helping us constantly improve our processes and ways of working.
What experience you need to be successful
To thrive in this role, you need to be naturally curious about user behaviour and commercially minded enough to understand how that behaviour drives revenue. You need to be confident in your ideas but humble enough to let the data prove you wrong
Key experience and expertise includes:
- Proven track record. demonstrable experience in CRO, experimentation, or optimisation, ideally within an agency or commercial in-house team.
- Hands-on testing skills. Extensive experience planning and running A/B tests and design validation using platforms such as Convert, Optimizely, VWO, or Varify.
- Strong analytical mind. Deep capability with GA4 and behavioural tools (like Hotjar or Microsoft Clarity) to drive valid decision-making.
- Client-facing confidence. The ability to manage multiple clients independently, challenge constructively, and present complex insights with clarity.
- Commercial awareness. You understand the link between UX performance and the bottom line—whether that’s revenue, leads, or donations.
- An adaptable mindset. You are comfortable working with ambiguity, able to pivot when priorities shift, and always focused on the outcome, not just the output.
- Tooling proficiency. You are confident using Figma to create test designs and mockups; knowledge of JavaScript is also desirable but not essential.
We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!