Commercial Lead
Permanent - Full TimeJob Overview
ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.
Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024.
ROLE OVERVIEW:
Reporting to the Executive Director, Commercial, and Country Manager, Spain, the Commercial Lead will be responsible for the day-to-day management and generation of income through commercial partnerships, new business opportunities and hospitality that relate to 54’s owned & operated assets within the region, with a specific focus on the Hexagon World Series Padel events.
Reporting to the Executive Director, Commercial, and Country Manager, Spain, the Commercial Lead will be responsible for the day-to-day management and generation of income through commercial partnerships, new business opportunities and hospitality that relate to 54’s owned & operated assets within the region, with a specific focus on the Hexagon World Series Padel events.
The successful candidate will also be working with the Country Manager and Executive Director and other 54 teams globally on commercial opportunities across multiple other assets, including LIV Golf, PIF Global Series, various European football club sponsorship propositions and a host of other initiatives with sports rights holders, brands and Government agencies.
The Commercial Lead must boast commercial experience and an understanding of the professional sport ecosystem, its stakeholders, rightsholders and suppliers. They must boast strong personal motivation, be comfortable managing conversations and negotiations with budget decision makers and C-Level executives, and able to manage multiple projects simultaneously. They must also possess keen eye for detail and ability to work to tight deadlines with excellent communication skills.
KEY ROLES AND RESPONSIBILITIES:
- Delivering budgeted annual revenue and margin targets across 54 O&O assets and Territory Divisional targets
- Securing new commercial partnerships in priority categories
- Work collaboratively with our clients, team and Managing Director in the proposal development and negotiation phase, to ensure all proposed benefits can be delivered and are in-line with our strategy
- Proactively manage and service the commercial partners to ensure delivery of objectives
- Work across the 54 ecosystem including all internal departments, our partners, media, and key stakeholders to support the commercial partnership prioritie
- Proactively identify opportunities and report regularly to the team
SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:
- Proven experience and success in a commercial environment
- Proven success at building excellent working relationships
- Strong connectivity into brands who have invested in sports partnerships
- Demonstrated negotiation skills
- Excellent written and verbal communication skills in both Spanish and English
- Great attention to detail
- Excellent organisational and time management skills
- The ability to build strong working relationships across all levels of the business
- Strong work ethic with the ability to work unsupervised
- Proficient with Microsoft Office 365