Retail Media Specialist

Key Responsibilities

• Owns the execution and optimization of assigned retail media search and display campaigns in alignment with business goals and brand strategy for key accounts. 
• Monitors campaign budgets, pacing and performance to ensure efficiency and effectiveness; recommend adjustments to reach KPIs for assigned retail media 
• Works with Retail Media Strategist to analyze results and prepare reporting on assigned retailer search campaigns. 
• Applies analytical and technical skills to support on-site and off-site display advertising campaigns.  
• Assists in defining target audiences by interpreting brand and sales data, learning to segment customer groups, and applies targeting criteria across digital platforms.  
• Monitors and optimize alignment with program objectives. 
• Works with Retail Marketing Team, Brand Design, Digital Marketing Strategist, Sales and Agency partners to coordinate creative assets for retail marketing campaigns including digital and in-store media to ensure best in class omnichannel experience for consumers. 
• Collaborates with sales team, brokers and internal team to develop knowledge of key retailer business situations, product performance and tactics to support retailer initiatives. 
• Contributes to team processes to execute retail marketing campaigns in-store and online to support seasonal campaigns and innovation launches. 
• Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner. 
• Complies with Bob’s Red Mill food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs). 
• Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager.  
• Performs other duties and tasks as assigned. 

• None. 
• This position reports to the Shopper Marketing Manager.  

Skills, Knowledge and Expertise

• Working knowledge of CPG marketing, sales and retail processes and best practices. 
• Familiarity with retail media platforms such as Criteo, KPM, Walmart Connect, and Instacart. 
• Analytical and critical thinking skills. 
• Possesses effective communication skills, both verbal and written.  
• Strong communication, problem-solving, and interpersonal skills. 
• Ability to work collaboratively.  
• Strives to produce accurate work and seeks opportunities to drive results. 
• Ability to adapt to changes, problems and shifting priorities. 
• Ability to stay organized and meet deadlines.  
• Ability to balance multiple needs and priorities.  
• Ability to work independently and in collaboration with others. 
• Ability to approach challenges and problems with a calm demeanor.  
• Skilled in collaborating and communicating within cross-functional teams.  
• Experience using Microsoft 365 including Word, Excel, PowerPoint and Outlook. 
• Effective customer service skills to assist clients, customers, and team members.  
• Ability to read, understand, and communicate information in English.  
• Demonstrates Respect, Teamwork, Accountability, and Determination. 
• Ability to work in an environment where exposure to potential food allergens is or may be present.  

• 2 or more years of marketing experience, AND 
• High school diploma or equivalent; OR 
• Any combination of education and additional years of experience that provides the necessary skills, knowledge, and ability to perform assigned tasks. 

• Strong knowledge of Bob’s Red Mill products and brand. 
• Experience working with Asana 
• Previous consumer promotion or shopper marketing experience 

• Position requires the ability to sit for up to approximately two hours at a time. 
• May be required to occasionally lift items weight up to 25 pounds. 

• The primary work environment for this position is within an office setting. 
• Employees will be exposed to common food allergens.