Schools and Community Outreach Officer
Permanent - Full Time £32,819 / yearJob Overview
The primary purpose of this role is to support pupils, parents, teachers/influencers and community groups to engage with the College. This will be achieved primarily by face to face presentation delivery and professional interactions with these groups. The post-holder will establish opportunities to deliver inspiring and informative presentations to a range of external audiences. There will be particular focus on developing presentation opportunities with those who have had little or no engagement with the College before, growing interest in and awareness and understanding of our full range of full-time and part-time courses with all age groups across the Rochdale/North Manchester area.
The Engagement Officer will develop and maintain excellent relationships with school careers advisors, senior curriculum leaders, key partners, the Third Sector and stakeholders in the region to deliver, establishing regular opportunities to deliver school and community outreach presentations. They will play a significant part in achieving student recruitment marketing objectives. Working as an integral part of the existing Marketing Team, they will also help to organise and deliver the annual cycle of recruitment events to ensure that the college hits its recruitment targets.
The Engagement Officer will develop and maintain excellent relationships with school careers advisors, senior curriculum leaders, key partners, the Third Sector and stakeholders in the region to deliver, establishing regular opportunities to deliver school and community outreach presentations. They will play a significant part in achieving student recruitment marketing objectives. Working as an integral part of the existing Marketing Team, they will also help to organise and deliver the annual cycle of recruitment events to ensure that the college hits its recruitment targets.
Key Responsibilities
- To lead on the planning and delivery of presentations on the learning opportunities at Hopwood Hall College.
- To actively and demonstrably contribute to the planning, organisation and delivery of internal and external college events to maximise student recruitment.
- To develop and maintain excellent working relationships with all feeder schools and careers guidance services.
- To proactively seek opportunities to market the college, build relationships and recruit students.
- To recognise and respond quickly to student recruitment marketing opportunities.
- To be familiar with college learner data systems such as EBS and ProMonitor.
- To act as a Brand Ambassador ensuring consistency on all marketing collateral
- To develop excellent working relationships with all internal and external stakeholders.
- To regularly post on social channels about external engagement activities.
- To take an active interest in monitoring competitor best practice and new and innovative ways that college recruitment marketing can improve its reach or service.
- To maintain an understanding of legislation such as GDPR.
- To assist in the collation and submission of monthly reporting content.
- To maintain records of all engagement in terms of impact, reach and return on investment.
- Ensure continuous development and improvement of personal professional knowledge.
- Any other duties of a similar level of responsibility as may be required.
Skills, Knowledge and Expertise
Qualifications
Essential Criteria
Essential Criteria
- Educated to a minimum of level three qualification.
- Excellent written communication skills demonstrated by a minimum of level two English qualification.
How Identified: Application
Desirable criteria:
A higher qualification in English/Degree in English or Marketing
How Identified: Application/Interview
Experience
Essential Criteria
Desirable criteria:
A higher qualification in English/Degree in English or Marketing
How Identified: Application/Interview
Experience
Essential Criteria
- Significant experience of public speaking and presenting to large and diverse audiences.
- Experience of successful networking and developing professional contacts.
- Copywriting experience/experience of undertaking projects involving significant written content.
- Experience of organising and delivering successful events.
- Experience of having undertaken projects that depended upon excellent oral and written communication skills and very strong presentation skills, with the ability to effectively communicate complex concepts and information to a range of audiences
- Proven experience of demonstrating the ability to engage and inspire audiences in particular with groups of school pupils, parents and teachers.
- Proven ability to network, a proven track record of initiating and maintaining effective working relationships ideally with schools, third sector bodies and networking groups.
How Identified: Application/Interview
Desirable Criteria
Experience of working to meet targets in a sales and marketing environment
How Identified: Application/Interview
Specialist Knowledge
Essential Criteria
Desirable Criteria
Experience of working to meet targets in a sales and marketing environment
How Identified: Application/Interview
Specialist Knowledge
Essential Criteria
- Knowledge of the issues affecting the full range of prospective learners, both school leavers and adults/mature students returning to life-long learning.
- Knowledge and understanding of the college business (e.g. structure, curriculum).
- Ability to work with learners of all ages and understand the issues typically facing different groups of learners.
- Good knowledge and understanding of social media channels
How Identified: Application/Interview
IT Skills
- Advanced user of Microsoft applications
- Ability to use technology to generate information and improve efficiency