Senior Marketing Operations Manager
PermanentJob Overview
Veriforce® is a recognized leader in delivering comprehensive, integrated supply chain risk management solutions that help bring workers home safely and optimize business performance. The company’s SaaS safety and compliance platform, data integrity and verification practices, and standardized safety training programs empower leading organizations to drive safety and compliance into their supply chains and down to the worker level. As the world’s largest supply chain risk management network, Veriforce partners with over 3,200 hiring companies in over 130 countries, serving more than 80,000 contractors, over 7,000 authorized instructors and evaluators, and millions of individual workers. This network makes Veriforce the preferred partner for companies that strive to ensure a safe, qualified third-party workforce. Company offices are in the U.S., Canada, South Africa, the U.K., and Australia.
We are looking for a Sr. Marketing Operations Manager to join our Marketing Operations team. This role will partner closely with the broader Marketing team to own and optimize the marketing tech stack and integrations that power Veriforce’s go-to-market motion.
We are looking for a Sr. Marketing Operations Manager to join our Marketing Operations team. This role will partner closely with the broader Marketing team to own and optimize the marketing tech stack and integrations that power Veriforce’s go-to-market motion.
This role is deeply focused on systems, integrations, and data governance in a complex multi-system GTM environment to ensure our tools and processes scale effectively with the business. You’ll own the marketing automation platform, Salesforce integrations, and data governance, ensuring Marketing and Sales teams can execute efficiently and trust the data they rely on. You will report to the Director of Marketing Operations.
What that means day-to-day:
- Own marketing systems with a focus on integrations, governance, and scalability
- Manage the marketing automation platform and its integration with Salesforce and other GTM tools
- Oversee lead routing, database hygiene, and lifecycle processes in close partnership with Sales Operations
- Support SLA adherence across lead routing and lifecycle handoffs by monitoring performance, identifying exceptions, and escalating issues as needed
- Maintain documentation, change management, and process governance for the marketing tech stack
- Support cross-functional marketing initiatives by helping coordinate timelines, dependencies, and system-related deliverables as needed
- Collaborate with the GTM team to align marketing systems, architecture, and audience management with established GTM requirements
- Monitor system performance and proactively address data or integration issues before they impact pipeline, reporting, or GTM execution
- Ensure data accuracy, consistency, and reliability across marketing and Salesforce systems to support downstream reporting and GTM execution
- Own marketing audience segmentation and targeting logic across accounts, contacts, industries, lifecycle stages, and buying signals
- Design and maintain scalable segmentation frameworks that support ABM, industry-specific GTM motions, CDR outreach, and lifecycle automation
- Partner with Acquisition Marketing and Customer Marketing to translate campaign and account strategy into executable segments that remain accurate as data changes
- Execute against defined established lifecycle frameworks, routing logic, and data governance standards
- Track marketing technology vendor contracts (terms, renewals, ownership) and provide recommendations on tool selection and renewals in partnership with Marketing, Finance, and Procurement.
What you’ll need to be successful:
- Experience in Marketing Operations within SaaS or high-growth startups
- Deep hands-on expertise with marketing automation platforms (Marketing Cloud, Pardot, Marketo, Conversion, or similar) and Salesforce
- Experience in designing, implementing and optimizing data flows between marketing systems and downstream GTM tools, leveraging AI workflows (e.g., ChatGPT, Clay, n8n) to support automation, validation, and operational efficiency
- Skilled at diagnosing and resolving technical issues in a multi-system GTM environment
- Strong understanding of lead routing, lifecycle management, and data governance best practices
- Strong judgment and prioritization skills in an environment with competing GTM needs and shared system ownership
- Comfortable operating in a shared-ownership model, collaborating closely with RevOps, Sales, IT and Marketing to maintain system reliability
- Comfortable operating hands-on in the systems, from building and troubleshooting workflows to supporting day-to-day operational needs as priorities evolve
Bonus if you have
- Experience working with event-based or signal-driven data to support lifecycle automation and GTM workflows
- Experience implementing and maintaining system changes using structured testing, deployment, and validation workflows
- SQL experience or familiarity with BI tools for data validation and troubleshooting