Marketing Operations Analyst
Permanent - Full TimeJob Overview
Who are we?
Tripledot is one of the largest independent mobile games companies in the world.
We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.
Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.
Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others.
We’re building a company we’re proud of – one filled with driven, incredibly smart, and detail-oriented people, who LOVE making games.
Our ambition is to be the most successful games company in the world, and we’re just getting started.
Take a look at our games: iOS Store + Google Play
Key Responsibilities
Role Overview
Tripledot Studios is looking for a Growth Marketing Specialist to support and execute organic growth initiatives across our mobile game portfolio. This role focuses on App Store Optimization (ASO), SEO, and social media operations to improve discoverability, conversion, and engagement.
We are open to candidates without prior gaming industry experience. What matters most is strong analytical thinking, good design taste, collaborative skills, and a growth mindset. This is a hands-on role suited for someone who enjoys execution, experimentation, and continuous optimization.
Key Responsibilities
Tripledot Studios is looking for a Growth Marketing Specialist to support and execute organic growth initiatives across our mobile game portfolio. This role focuses on App Store Optimization (ASO), SEO, and social media operations to improve discoverability, conversion, and engagement.
We are open to candidates without prior gaming industry experience. What matters most is strong analytical thinking, good design taste, collaborative skills, and a growth mindset. This is a hands-on role suited for someone who enjoys execution, experimentation, and continuous optimization.
Key Responsibilities
- Execute ASO initiatives, including keyword research, A/B tests, metadata updates, event creations, creative testing, and localization support
- Monitor and analyze app store performance metrics (rankings, impressions, CTR, CVR, installs).
- Conduct competitor research and market analysis.
- Prepare regular performance reports and actionable insights.
- Work closely with Product, Creative, Data, and UA teams to implement optimizations.
- Assist in managing and growing social media channels to increase engagement and visibility.
- Support SEO and content initiatives to improve organic discoverability.
Skills, Knowledge and Expertise
- Familiar with organic growth levers (ASO, SEO, social media, or digital marketing fundamentals)
- Analytical and comfortable working with performance metrics and data.
- Good design taste with the ability to evaluate visual and creative assets.
- Strong collaboration and communication skills.
- Growth mindset: curious, proactive, and eager to learn through experimentation.