Digital Marketing Specialist (Email Marketing & Canva) - Freelance, Remote
Full Time $6.00 / hourJob Overview
About the Client
A community-focused pet care business operating brick-and-mortar locations that offers dog boarding, grooming, daycare and retail. They prioritize pet wellness, run local marketing campaigns and events, and maintain active social channels to engage nearby pet parents. The team values reliable partners who can represent the brand consistently and professionally.
A community-focused pet care business operating brick-and-mortar locations that offers dog boarding, grooming, daycare and retail. They prioritize pet wellness, run local marketing campaigns and events, and maintain active social channels to engage nearby pet parents. The team values reliable partners who can represent the brand consistently and professionally.
Why does this role exist?
This role exists to own day-to-day digital marketing execution so the owner/manager can stop re-doing sloppy work and focus on business operations. The specialist will produce on-brand marketing creative, deliver accurate email campaigns, post consistently to social platforms, and help develop simple funnels that convert visitors into bookings and memberships. We’re hiring someone experienced and accountable who requires minimal micromanagement.
The Impact you’ll make
Email marketing
- Build, QA and send Mailchimp campaigns and automations (promotions, newsletters, reminders).
- Maintain subscriber lists, segments, and basic audience hygiene.
- Track performance and suggest improvements (subject lines, send times, CTAs).
Graphic design & brand assets (Canva)
- Create on-brand marketing graphics (ads, social images, email headers, flyers) using established colors, fonts and layouts.
- Produce resize variants for multiple platforms and formats.
- Ensure all assets are proofed for spelling, size, and logical consistency before publishing.
Social media management & posting
- Schedule and publish posts to Facebook and Instagram following content calendar.
- Monitor basic engagement and surface comments/messages that need client attention.
- Repurpose email and campaign assets into social content.
Funnel marketing & campaign support
- Assist with simple funnel creation (lead capture, nurture sequences, booking funnels) to grow appointments and memberships.
- Coordinate landing page copy/assets and email follow-ups to drive conversions.
- Track funnel performance and propose optimizations.
Quality control, ownership & reporting
- Own end-to-end task quality — fix mistakes proactively and apply learnings to prevent repeats.
- Provide weekly updates and simple performance reports.
- Participate in an initial training onboarding and weekly check-ins; execute with minimal hand-holding thereafter.
Skills, Knowledge and Expertise
Required:
- Proven intermediate-level Canva design experience producing marketing assets.
- Practical email marketing experience (campaign creation, segmentation, QA; Mailchimp experience is preferred but not mandatory).
- Hands-on experience with funnel marketing or campaign funnels.
- Ability to work US CST business hours (Mon–Fri, 9:00 AM–5:00 PM CST) reliably.
- Demonstrated history of working independently with strong attention to detail and ownership of deliverables.
- WFH Set-Up:
- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
- Internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
Your Superpowers:
- Technical
- Canva (intermediate) — design and template use
- Mailchimp or other email platforms — campaign setup and sending
- Social platform posting (Facebook, Instagram) and basic image optimization
- Basic understanding of funnels and conversion-driven content
- Soft skills / traits
- Ownership mentality — admits and fixes mistakes without excuses
- High attention to detail — catches spelling and logical errors before submission
- Self-starter — requires minimal hand-holding after onboarding
- Clear communicator and dependable for weekly check-ins
- Organized and deadline-driven
You should apply if...
- You prefer clear processes and take pride in producing error-free work
- You enjoy applying design skills to customer-facing marketing materials
- You can own tasks end-to-end and proactively improve workflows
- You value accountability, follow-through, and working with a small local business
What to expect...
Work Setup:
- Remote position
- Must have a reliable internet connection and a quiet workspace
- Required to provide own computer with Intel Core i5 or something similar or higher operating system
Working Hours:
- 40 hours per week
- Monday–Friday 9:00 AM–5:00 PM Central Time
Compensation:
- $6 per hour
- No benefits package included