PR Senior Account Manager- Food & Beverage

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  Client founders, chefs and marketing leads see you as a trusted operator - not just an implementer.
• Media proactively come to you because they know your restaurants and drinks brands are worth covering.
• Coverage secured is relevant, reputation-building and commercially meaningful.
• Openings, menu launches and brand moments feel joined-up, culturally aware and strategically positioned.
• Your accounts run smoothly: budgets are controlled, timelines are met, and no one is chasing you for basics.
• Junior team members are sharper because you’ve raised the standard of thinking and execution.
• You identify opportunities before the client asks - collaborations, critics, partnerships, positioning shifts.
  
  

Key Responsibilities

1. • Own the day-to-day management of a group of F&B accounts, ensuring programmes are delivered to the highest standards.
   • Act as the primary contact for clients, building trusted relationships with founders, chefs, marketing leads and corporate stakeholders.
   • Lead weekly and monthly reporting, demonstrating not just outputs but outcomes and commercial impact.
2. Media and Influencer Engagement
   • Maintain a deep and up-to-date knowledge of the UK and key European media landscape across:
     1. National newspapers and weekend supplements
     2. Luxury lifestyle and culture magazines
     3. Trade and drinks press
     4. Influential Substacks and newsletters
     5. Podcasters
     6. Influencers, KOLs, and industry insiders
   • Build and nurture relationships with key restaurant critics, drinks writers, food editors, and cultural commentators 
   • Develop smart, targeted media strategies that go beyond volume to drive brand relevance and commercial impact
3. Campaign and Cultural Programming
   • Contribute to culture-led storytelling that positions clients as part of the wider creative conversation - not just “places to eat”.
   • Identify collaborations, talent partnerships and cultural moments that align with brand positioning.
   • Support on launches, seasonal campaigns, partnerships, and programming.
   • Work closely with internal teams to ensure F&B clients benefit from cross-sector thinking (Fashion, Beauty, VIP, Entertainment, Lifestyle).
4. Commercial and Operational Excellence
   • Manage scopes accurately and monitor team time against retainers.
   • Contribute to new business pitches with F&B market insight, competitor analysis and creative ideas.
   • Mentor and develop Account Executives and Account Managers, ensuring high standards of delivery.

Skills, Knowledge and Expertise

• Essential 4-6+ years’ experience in restaurant and/or drinks PR (agency preferred).
• Demonstrable experience working on both independent, founder/chef-led concepts and more structured, corporate-backed groups.
• Strong working knowledge of the UK F&B media market, with understanding of key European titles and tastemakers.
• Proven ability to secure high-quality coverage across consumer, luxury and trade media.
• Excellent written skills - confident drafting press materials that feel informed, intelligent and culturally aware.
• Commercially literate: understands how PR activity supports bookings, covers, launches and brand equity.
• Proven experience managing and developing junior team members, setting clear expectations, maintaining high standards of output, and creating accountability across accounts.
• Desirable
  • Experience working with premium or luxury dining brands.
  • Exposure to multi-market or international campaigns.
    
    

• Wants to win - ambitious, driven, and outcome-focused.
• Obsessed with their craft - genuinely passionate about strategy and ideas.
• Curious beyond their job - plugged into culture, media, and the wider world.
• Cares about the work - high standards, detail-driven, and proud of what they produce.
• Great to be around - thoughtful, socially intelligent, and collaborative.
• Glass half full - solutions-led, constructive, and energising.
• Relationship-rich - building trust quickly and contributing positively to the culture.