Mid-weight Strategist
Full TimeJob Overview
This is an important position within our strategy & creative teams. You’ll have the insight, curiosity, clarity and energy to help develop groundbreaking strategies and ideas, pushing Imagination’s creativity, helping to deliver inspiring and award-winning work for our clients.
Reporting to the Strategy Director, you will work with the other strategists and creatives to develop strategic insights, ideas and blueprints.
Key Responsibilities
- Support the lead strategist in planning and executing multi-layered research: primary, secondary, ethnographic, quant and qual
- Developing clear, compelling insights - that can drive inspiring creative platforms and groundbreaking ideas
- Develop customer journeys
- Identify and qualify strategic opportunities
- Develop concepts, ideas and solutions
- Support and contribute to planning, running and synthesising workshops
- Support in developing clear measurement criteria, working with data to report on effectiveness, develop insights and recommendations
- Collaborate with clients in presentations, pitches and workshops - building valued relationships
- Bring a diversity of thought, experience and perspective into the Imagination team
Skills, Knowledge & Expertise
- Experience in planning experiential marketing, campaigns, social media, content and events
- Previous experience in an agency environment
- Understanding of creative and design methodologies.
- An understanding of Design Thinking
- Excellent communication skills in both written and spoken form. Easily able to convey ideas simply
- Experienced at designing and executing research - quant and qual.
- Knowledge of customer journeys and user journey planning
- Knowledge and understanding of emerging digital, social, commercial technologies and trends
- Dynamic, self-motivated, open-minded and down to earth in approach
- Excellent presentation skills.
- Creative problem solver who can approach client issues in new ways
- Collaborative approach.
- Have a point of view. Be enthusiastic, coupled with tenacity, resilience and influence to turn strategy into tangible and practical plans for clients.
- Understanding of technologies and their impact on user experiences, browser and mobile technologies.
- Understanding of cultural trends and how they impact audiences and brands.
- Experience across lifestyle, fashion, luxury or automotive