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Social Media Project Manager Baltics

Posted October 27, 2025

Job Overview

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The more questions you ask, the more answers you find

Job title: Social Media Project Manager Baltics

You are the IKEA voice. In every place and in every channel where IKEA speaks. In words. In pictures. And maybe in virtual worlds and more. Your mission is to build the brand and inspire people to find value in all we have to offer. And to keep your fellow co-workers informed, engaged and connected in a constantly changing business environment.

What you will be doing:

  • Develop new and existing social media channels based on the trends in the Baltics.
  • Lead and implement social media strategy, securing business development and objectives.
  • Build an annual activity plan to achieve brand awareness and higher engagement with customers.
  • Monitor results in relationships with content quality and influence. Manage and track budget.
  • Contribute to the overall web and digital development needs to balance business opportunities and risk.
  • Secure good collaborations with agencies, suppliers, partners and stakeholders, both internally and externally, to maximize impact.
  • Develop approach to working with key influencers within the social media environment in partnership with Marketing, PR, Internal Communications, Web and other colleagues.
  • Track the changing users' habits and identify consumer trends to be aligned in social media marketing communication.
  • Continuous analysis of competition and monitoring of IKEA worldwide Social Media communication to improve the tactics in the Baltics.
  • Ensure our brand message is strong and consistent across all social media channels, following the IKEA Trademarks, Tone of Voice framework and visual identities.
  • Act as a role model leading by example and promoting IKEA Culture & Values.

At IKEA we will love you from the first day, but we will adore you if you have:

  • Passionate about the IKEA vision to create a better everyday life for the many people.
  • At least 2-3 years of relevant background and experience from web and social media including knowledge and understanding of strategy development, tactics, budgeting, planning, follow up.
  • Leadership and collaboration skills, including the ability to build strong relationships with people, teams, partners, and stakeholders.
  • Passionate about marketing, web, social media and communication.
  • Motivated to work together across Baltic, teams, functions, and organizations, becoming better together. Proven experience in working with social media agencies and influencers.
  • Ability to work in fast moving environment. High energy, proactive, highly responsible, and have a sense of urgency.
  • Possess a creative mindset and driven by a constant urge to improve, develop and challenge and a strong will to influence and make a difference.
  • Possess fluent written and spoken knowledge of English language. (English language requirements are based on the employer's international environment to ensure continued collaboration within the international team and to facilitate project performance).

Why you will love working with us at IKEA:

Location: Vilnius, Riga or Tallinn

Salary: 2500-3000 €/ month gross

  • Opportunity to generate and implement ideas, lead change and inspire many.
  • Fast-moving and dynamic international work environment.
  • Professional development opportunities and continuous learning.
  • Supportive co-workers, willing to have fun together.
  • Health insurance.
  • Hybrid working schedule.
  • Meals at amazing prices in our co-worker restaurant.
  • Swedish design uniform.
  • Gift cards and celebrations.

    Find the job advert in Latvian here: https://ikealatvia.teamtailor.com/jobs/6671734-socialo-mediju-projektu-vaditajs-a-baltija

    Please attach your CV in English.

 


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