Campaign Marketing Manager
Contract / TempJob Overview
Who are we?
At Bright, we've engineered cutting-edge software for accounting, payroll, tax, and practice management. We've assembled a team of top talent and stand ready to lead the industry with our superior software solutions and unparalleled customer support.
We're brilliant people creating brilliant software! Join us in our mission to create brilliant software that empowers businesses to reach new heights.
Our Products:
Our award-winning software helps small businesses and accountants across Ireland and the UK manage their payroll, accounts and HR practices. We take the headache out of business management and provide cost effective, real solutions to accountants and business owners.
The Role:
The Campaign Marketing Manager is responsible for planning, developing, implementing, and managing marketing campaigns to promote our Bright products and Bright brand. This role involves working closely with cross-functional teams to create effective marketing strategies, drive brand awareness, generate leads, and achieve campaign goals. The Campaign Marketing Manager should possess strong analytical skills, creativity, and a deep understanding of marketing techniques to deliver impactful campaigns.
Key Responsibilities
Campaign Planning and Strategy:
- Collaborate with the marketing team to develop comprehensive campaign strategies aligned with organisational goals.
- Conduct market research and analyse target audience to identify key trends, insights, and opportunities.
- Define campaign objectives, KPIs, target metrics, and success criteria.
Campaign Development and Execution:
- Develop compelling campaign concepts, messaging, and creative assets in coordination with the creative team.
- Coordinate with internal stakeholders, agencies, vendors, and partners to execute campaigns across various channels (e.g., digital, social media, print, events).
- Manage campaign budgets, timelines, and resources effectively.
- Monitor campaign performance, analyse data, and optimise strategies to ensure campaign success.
Content Creation and Marketing Collateral:
- Create engaging and persuasive content for various marketing channels, including emails, websites, landing pages, social media, and advertisements.
- Collaborate with the design team to develop visually appealing marketing collateral, such as brochures, banners, videos, and infographics.
Lead Generation and Conversion:
- Develop and implement lead generation strategies to attract and capture potential customers.
- Collaborate with the sales team to align marketing campaigns with lead nurturing and conversion goals.
- Utilise marketing automation tools and CRM systems to track leads, measure conversions, and optimise campaigns.
Brand Management:
- Ensure consistency in messaging, branding, and tone of voice across all campaign materials and touch points.
- Monitor market trends, competitive landscape, and customer feedback to enhance brand positioning and differentiate the organisation's offerings.
Reporting and Analysis:
- Prepare regular reports on campaign performance, key metrics, and ROI.
- Conduct post-campaign analysis to evaluate effectiveness, identify learnings, and recommend improvements for future campaigns.
- 2–4 years of experience in a marketing role, with a focus on campaign management.
- Proven track record of delivering successful multi-channel marketing campaigns.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in marketing tools such as CRM platforms, email marketing software (e.g. HubSpot, Mailchimp), and digital advertising platforms (e.g. Google Ads, Meta Ads).
- Analytical mindset with experience using data and reporting tools (e.g. Google Analytics, Salesforce) to measure campaign effectiveness.
- Strong attention to detail and a creative eye.
Skills, Knowledge and Expertise
- 2–4 years of experience in a marketing role, with a focus on campaign management.
- Proven track record of delivering successful multi-channel marketing campaigns.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in marketing tools such as CRM platforms, email marketing software (e.g. HubSpot, and digital advertising platforms (e.g. Google Ads, Meta Ads).
- Analytical mindset with experience using data and reporting tools (e.g. Google Analytics, Salesforce) to measure campaign effectiveness.
- Strong attention to detail and a creative eye.