Media Planner - OOH
Full TimeJob Overview
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Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
About the role
The Out of Home (OOH) Specialist is responsible for planning, buying, executing, and optimizing out-of-home advertising campaigns across traditional and digital formats. This includes billboards, transit, retail media, experiential, and place-based media. The role focuses on delivering high-impact campaigns that drive brand awareness, consideration, and performance objectives for B2B/Enterprise clients.
Key Responsibilities
- Plan and execute OOH and DOOH media campaigns aligned with marketing objectives
- Research and recommend optimal locations, formats, and media owners
- Negotiate media rates and placements with vendors and media owners
- Manage campaign budgets, ensuring cost efficiency and ROI
- Oversee creative specifications, production, and support trafficking of assets
- Monitor campaign delivery, performance, and compliance
- Analyze campaign effectiveness using footfall, impressions, reach, and attribution data
- Prepare post-campaign reports with insights and recommendations
- Stay up to date with industry trends, new formats, and technology in OOH
- Collaborate with creative, digital, PR, and brand teams for integrated campaigns
- Manage supplier and media owner relationships
Skills, Knowledge and Expertise
- 5+ years’ experience in B2B/Enterprise OOH, media buying, media planning, or related role
- Experience working within media agencies, media owners, or in-house marketing teams
- Familiarity with OOH planning tools and audience measurement systems
- Understanding of audience targeting and location-based data.
- Bachelor’s degree in Marketing, Advertising, Business, or related field (preferred)
- Excellent negotiation and vendor management skills
- Strong communication and presentation skills
Nice to have;
- Knowledge of footfall attribution and mobile/location data
- Experience in integrated or omnichannel media planning