Account Executive - Beauty (New York/LA)
Full TimeJob Overview
PURPLE is looking for an Account Executive to join our growing Beauty & Wellness team. The ideal individual should have prior experience in a traditional and creative beauty sector; can constantly evolve as we grow and possesses superior account and time management skills while collaborating with multiple senior team leaders. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an upbeat spirit, and a commitment to exceed expectations will be essential to thrive within this organization.
Responsibilities
- Proactive and strategic media outreach to secure product and feature placements for clients across online, print, podcast, broadcast outlets
- Supporting communications strategies for clients with creative ideas & industry insights
- Proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
- Assisting with compiling monthly and weekly reports for all clients accurately and in a timely manner
- Lead and manage PR campaigns with the support of Senior team
- Knowledge of the influencer and media (print, digital& broadcast) landscape and develop targeted media lists
- Identify and track emerging trends and initiatives in the digital space and develop relevant client applications
- Assist senior team on project management and workflow and recognize flow changes when needed
- Contribute to the ideation and implementation of brand strategy
- Directly liaising with luxury beauty clients with the support of senior leadership
- Day-to-day support on mailings, strategy execution, brand partnerships and PR and influencer initiatives
- Support in preparing internal/client meetings including pulling together agenda’s and writing up minutes
- Responsible for managing product deliveries/placements/press bookings in a timely manner
- Be a part of managing the master media database and internal team databases and ensure it is kept up to date and accurate
- Begin to build media relationships by attending press meetings, launch events and any external industry related events
- Maintain and establish industry contacts with press and digital influencers
- Supporting the team with key launches and events
- Be a brand champion for your clients and build strong relationships with them
Skills and Experience
- 3 years of relevant working experience
- Beauty and Wellness PR experience is required
- Superior knowledge of luxury consumer industry
- Ability to manage multiple accounts simultaneously
- Excellent written and verbal skills
- You are a team player who is hardworking and dedicated