Marketing Manager
Permanent - Full TimeJob Overview
Great People Work Here
In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re proud that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
The Marketing Manager will focus on our growth spaces and play a pivotal role in delivering a step changing, sustainable growth strategy across our products - executing plans which further enhance our positioning as a leading Health and Wellness drinks brand. This is an exciting opportunity to make an impact through your acceleration of growth - unlocking opportunities across new spaces for Twinings, whilst also leveraging emerging trends and identifying medium / long term growth strategy.
We’re looking for an experienced Marketing Manager who can bring a strategic vision but also enjoys executing their masterplan. You’ll be adept at influencing stakeholders of all levels and bringing people on your journey with you - with high curiosity, creativity and a proven track record in turning key consumer, market and competitor insights into growth opportunity and value.
Key Responsibilities
- Creation and delivery of a winning growth plan for Twinings – identifying spaces where we can unlock incremental growth through new consumer penetration as well as expanding the lifetime value of existing consumers
- Expanding Twinings into new spaces, working closely with Insight team to identify new trends, identification of the value creation zone for Consumer, Twinings and Customer (along with category).
- CX portfolio lead for new spaces.
- Active contribution in portfolio team culture, driving best practice, role modelling behaviours of team, hub and UK&I
- Leading the team, ensuring mentoring and growth based on thrive approach - with clear contributions, development plans, 10% time, whilst also building MEX and CX capability.
Skills, Knowledge and Expertise
- Demonstrable experience at a similar level and remit within FMCG, ideally for a challenger brand - but crucially across growth spaces and NPD.
- Excellence in consumer needs & intuition: The consumer sits at the heart of everything that you do - You know that strength in brand experience combined with driving capability within your team is the key to success.
- You are an inspiring and engaging leader – clarity of goals, success, expectations, with challenge and support comes naturally to you, as does strong stakeholder management & ability to build relationships & collaborate at all levels.
- You love to learn, you look outside and think of solutions to all types of barriers – with an ability to flex and adapt plans to achieve your goals
- Commercial, curious, performance driven and consumer centric with passion for health and wellness
- Expertise in brand architecture, insight, design and brand experience
- Strategic and creative expertise, you enjoy crafting the vision but also seeing through in practice.