Senior Brand Manager
Permanent - Full TimeJob Overview
Great People Work Here
In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re excited that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
We’re looking for a Senior Brand Manager to not only influence the strategic vision and design of our soft drinks brand experience, but also take a hands-on role to deliver the execution as the portfolio lead. You’ll be a key contributor within a Marketing-led business, with the goal of delivering key growth strategies and initiatives for our cold drinks (Sparkling Tea) - driving long term sustainable growth, with clear line of sight to our brand purpose & vision.
We’re looking for someone who has the passion and resilience to embrace the level of spotlight on our Cold Hub, and the influencing skills to bring stakeholders from within the UK+I and beyond on our growth journey with us. You’ll enjoy working with data, trends and insights but also embrace ambiguity, bringing a demonstrable ability to make things happen in new spaces.
Key Responsibilities
- Lead UK&I where to play needstate / occasion choices for cold: rooted in key consumer insight & sustainable commercial opportunities
- Heavily influence the vision for our consumer daytime treat (cold) experience: Retail, OOH, E-Comm - inspiring cross-functionally / cross-market
- Lead the development of the UK&I specific renovation funnel: Development & excellent delivery of UK&I renovation, nurture proposition
- Portfolio ownership: continuously monitoring and reappraising cold portfolio (performance, nurturing, regulatory risk)
- Inspire others to the ‘what could be’ and ‘how you could get there’ across the full brand experience.
- Application of insights into winning unlocks to deliver true value creation for the consumer, customer and company
- Excellence in consumer needs, behaviour & intuition: Bring outstanding knowledge in trends, competitor understanding & drive curiosity to keep learning & discovering
Skills, Knowledge and Expertise
- Substantial Brand Management experience within soft drinks, ideally within challenger brands and / or the wellbeing space.
- Your creativity and curiosity knows no bounds – you are constantly learning, looking outside & stretching into new spaces
- Demonstrable experience of enabling development of winning NPD / Range / activation plans
- Understanding of Regulatory challenges & experience in finding new ways to approach things, seeing solutions rather than barriers
- You are a consumer ‘know it all’– always thinking about what would they want, how would they feel
- You don’t get ‘bogged’ down in the day to day – keeping the vision and end in mind
- You are brave, have freedom to act and are not afraid to challenge the norm
- Highly creative in everything you do – finding new ways, full of ideas – with purpose & insight
- Passionate, tenacious, resilient & highly accountable – you can ride the bumps and pick yourself up to keep going
- You are commercial and aware of value creation for the company and the category / customer as well as the consumer