Senior Marketing and Communications Manager

Key Responsibilities

• Develop and deliver integrated communications and marketing strategies aligned to the strategic goals, ensuring high‑quality execution across all channels.
• Provide expert advice to senior leadership and act as a trusted partner across the business.
• Lead, coach, and develop the communications and marketing team, fostering a high‑performing and collaborative culture.

• Lead communications planning for emergency scenarios, including familiarisation, training, and playbook development.
• Act as communications lead during crises or incidents, ensuring timely, factual, and empathetic updates.
• Coordinate closely across Ports of Jersey and external agencies.

• Manage proactive and reactive public affairs and media relations, including developing a public affairs approach, training, liaison, and relationship building.
• Oversee public affairs monitoring processes: monitoring coverage, managing risks, escalating issues, and providing insight.
• Respond to public affairs questions and coordinate official responses with relevant teams to ensure accuracy, clarity, and timeliness.

• Press, Government, Industry/Trade organisations, Community groups, Digital & social audiences.
• Build strong relationships with key partners, ensuring regular engagement, transparency, and collaborative working.
• Ensure internal and external narratives are clear, consistent, and aligned with Ports of Jersey’s strategic objectives.

Skills, Knowledge and Expertise

• Degree or equivalent qualification in Marketing, Communications, Public Relations, or a related field.  
• Brings extensive leadership experience in managing marketing and communications functions at a senior level, demonstrating advanced subject matter expertise and strategic oversight.
• Demonstrated experience managing teams and delivering strategic campaigns across multiple channels.
• Strong background in press relations and crisis communications, ideally in complex or high-profile environments.
• Experience working with senior leadership and cross-functional teams. 
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Proficiency in digital marketing platforms, analytics tools, and content management systems. 
• Strong understanding of brand management, audience engagement, and campaign performance metrics. 
• Ability to manage budgets and supplier relationships effectively.
• Skilled in media handling, including drafting press releases and managing reactive statements.   
• Able to inspire, guide and support a team through change and challenge. 
• Clear, confident and adaptable in both written and verbal communication, especially important when managing crisis communications or sensitive media enquiries. 
• Works well across departments and with senior leaders to build trust and alignment.
• Able to see the bigger picture while managing day-to-day delivery. 
• Maintains confidentiality and represents the organisation with integrity.
• Understands the importance of public perception and stakeholder engagement.