Senior CRO & Growth Experimentation Manager (all genders)
Full TimeJob Overview
About Lingoda
Founded 12 years ago, Lingoda addresses a pressing global challenge: meeting the demands of growing economies and aging populations through the mobility of global talent. Driven by its mission "to empower global talent with the language, cultural, and technical skills for integration and success", Lingoda has established itself as a leader in education.
What We Do
Lingoda’s highly effective Small Group Learning Model is delivered via over 800,000 classes a year, powered by 2,400 qualified teachers and a unique proprietary curriculum designed to help learners achieve their goals, whether that be career progression or integration into a new country.
Who We Serve
A rapidly growing and ambitious company, Lingoda operates in both B2B and B2C: while the B2B business has a strong focus on the healthcare sector in Germany and a credible ambition to expand into other professions and geographies, Lingoda’s B2C business has a global presence, teaching German, English, Spanish, French, and Italian to students worldwide.
Learning a language with Lingoda is a rewarding experience, made possible by us Lingodies who support our students every step of the way. We’re committed to living the learning journey alongside them to create a world of connection and opportunity.
Why Join Us?
Joining Lingoda means becoming part of a team that's committed to getting better, together. We foster and inclusive culture of bravery, curiosity and growth, where insight turns into actions, and every team member contributes to igniting positive change
Why Join Us?
Joining Lingoda means becoming part of a team that's committed to getting better, together. We foster and inclusive culture of bravery, curiosity and growth, where insight turns into actions, and every team member contributes to igniting positive change
Be part of our journey to transform lives through Education!
We are seeking an Senior CRO & Growth Experimentation Manager (all genders) based in Berlin, or remote in Germany.
Your mission with us:
As a Senior CRO & Growth Experimentation Manager, you will own and optimise the end-to-end acquisition and conversion experience of Lingoda’s B2C website. You will lead the CRO strategy and experimentation roadmap across workstreams, ensuring that optimisations stem from customer friction points and key business priorities, improve clarity, usability, and perceived value, and drive measurable conversion performance. You will work cross-functionally to translate insights into impactful website and messaging improvements that guide visitors toward subscribing.
Your tasks:
- Develop and execute the customer-centric experimentation roadmap and CRO strategy for acquisition and conversion aligned with business goals.
- Own key conversion pages and journeys (product, section, pricing, checkout), manage the CRO opportunity backlog based on commercial upside and customer friction, and collaborate closely with Product teams for mid-funnel journeys optimisations.
- Work alongside stakeholders to identify and prioritise friction and blockers across the acquisition and conversion funnel, based on customer impact, conversion potential and effort/impact balance.
- Optimise messaging, value proposition, page structure, and design to guide visitors toward subscription.
- Lead the ideation, design, and execution of A/B and multivariate tests with clear hypotheses, success metrics, and customer insights.
- Leverage quantitative data (analytics, dashboards, cohort analysis) and qualitative feedback (surveys, session recordings) to identify drop-off and growth levers, and work alongside stakeholders to implement recommendations.
- Optimise pricing presentation, plan architecture, and paywall clarity to reduce hesitation and maximise perceived value.
- Support Product Marketing efforts by optimising Go-to-Markets and localised messaging onsite, to ensure effectiveness and alignment with user expectations.
- Maintain dashboards and reporting to track acquisition performance, conversion metrics, journey health, and A/B tests.
- Collaborate closely with Performance, CRM, Brand, Strategy, Design/UX, Product, and Engineering to implement changes seamlessly.
- Monitor website performance, usability, and technical blockers affecting conversion, including Core Web Vitals, in collaboration with CMS and SEO teams.
- Foster a customer-first experimentation culture, sharing insights and learnings across teams to scale best practices.
You bring to Lingoda:
- 5+ years of experience in website optimisation, CRO, or experimentation for a B2C subscription or DTC environment. Experience leading experimentation in a scaling subscription business is a strong plus.
- Strong understanding of conversion drivers across messaging, UX, pricing presentation, and decision-making behaviour.
- Experience optimising subscription pricing models and trial structures, with a strong ability to model revenue impact, understand LTV/CAC dynamics, and prioritise experiments based on commercial upside.
- Advanced knowledge of website analytics and CRO tooling (e.g., GA4, Hotjar, Mixpanel, Kameleoon, Optimizely, Google Optimize).
- Proven experience collecting and synthesising qualitative and quantitative insights and translating them into high-impact improvements.
- Strong project management skills with experience owning roadmaps, stakeholder alignment, and documentation (e.g., Asana, Notion).
- Strong cross-functional collaboration skills, with experience partnering with Product, Engineering, Design/UX, Analytics, Marketing, and Creative teams.
- Familiarity with CMS workflows and basic understanding of HTML/CSS.
- Understanding of SEO principles and how they interact with website performance and CRO.