Campaign Analyst
Full Time $90,000 - $120,000 / yearJob Overview
Join a dynamic team and help drive targeted marketing strategy through data, analytics, and precision execution with Group O.
Our client is seeking a highly skilled Campaign Analyst to support end-to-end campaign development, from gathering requirements to technical build and QA. If you’re analytical, detail-oriented, and experienced with SQL and campaign tools like IBM Campaign/Unica, this is an excellent opportunity to make an impact.
Key Responsibilities
Essential Functions:
- Partner with business stakeholders to gather requirements and translate them into accurate campaign designs.
- Build customer selections using IBM Campaign/Unica.
- Provide insights and recommendations to improve campaign strategy and targeting.
- Create use cases and test scenarios to validate campaign logic.
- Develop functional and technical specifications alongside cross-functional teams.
- Write and troubleshoot SQL to support backend processing and investigations.
- Perform detailed QA checks to ensure flawless campaign execution.
- Manage multiple projects in a fast-paced environment with shifting priorities.
Job Qualifications
Education/Certifications:
- Bachelor’s Degree/Equivalent, or 3-5 years related experience.
Preferred Experience:
- Experience with AT&T products or databases is a plus.
- Adobe FAC/AJO/AEP experience is beneficial.
Skills and Qualifications:
- Strong SQL expertise: complex joins, aggregations, temp tables, data formatting, imports/exports.
- Excellent communication skills, both written and verbal.
- Project Management, Adobe Workfront, and experience in list management or campaign generation.
- Ability to work independently and collaboratively with strong attention to detail.
- Experience with ETL processes is a plus.
- Familiar with and has worked in IBM/Unica Campaign.
- Background in CRM, direct marketing, or campaign management.
- Strong analytical decision-making skills.
- Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word).
- Be able to multitask in high-stress, fast-paced environments.
Physical Requirements: N/A