Head of PR

Overview:

SOFTSWISS is hiring a Head of PR to lead and elevate our global Public Relations function. We are looking for a strategic, hands-on PR leader who will define and execute an international communication strategy, strengthen our reputation across key B2B markets, and ensure a consistent and influential brand presence worldwide.

Purpose of the role:

You will be responsible for shaping and driving SOFTSWISS’s external communications across global regions. Your mission is to build a strong international media presence, lead a high-performing PR & SMM team, and ensure that all public communication — from thought leadership to crisis response — amplifies the company’s strategic goals and brand reputation.

Key responsibilities:

• Build and implement the PR strategy with a strong focus on international media presence, reputation building in alignment with the business goals
  
• Lead and develop the PR & SMM function, ensuring efficient and consistent communication, clear priorities, and high-quality delivery
  
• Manage internal and external media projects, including thought leadership, reputation, and initiatives, anti-crisis communications
  
• Oversee international media relations and coordinate PR campaigns across key global regions
  
• Supervise social media strategy and ensure alignment between PR messages and content across all platforms
  
• Monitor media performance and market trends, refine strategies based on insights
  
• Collaborate with stakeholders, Brand, Events, Product and other teams to maintain unified communication
  
  

Required Experience:

• 5+ years in PR or Communications, including proven team leadership experience
• Strong track record in international PR and executing multi-market campaigns for B2B companies
• Experience in tech, SaaS, or other B2B-focused industries
• Excellent communication and editorial skills; Advanced English (C1–C2)
• Experience managing international agencies and coordinating cross-market communication processes
• Strategic thinking, proactive approach, and results-oriented mindset

Nice to have:

• Experience in iGaming or other regulated industries

Benefits:

• Full-time work opportunities
• Private insurance
• An additional Day Off (1) per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with native speakers
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events

Learn more about our hiring process here (link) – what to expect, how to prepare, and what makes SOFTSWISS different.