Sr. Design Lead

• Design and evolve user flows across the full product lifecycle, including onboarding, funding, withdrawals, dashboard, gifting, public site, and student experiences 
• Translate business requirements and product goals into clear, intuitive user journeys and interaction models 
• Identify friction points and opportunities to improve conversion, usability, and engagement 

• Create low- and high-fidelity prototypes (primarily in Figma) to support user testing and concept validation 
• Partner closely with UX Research to design experiments, usability tests, and A/B tests 
• Iterate designs rapidly based on user feedback, insights, and analytics  

• Build and maintain scalable design components, libraries, and reusable patterns within Figma 
• Leverage tools such as Figma Make / AI-assisted design to accelerate ideation and prototyping 
• Ensure consistency across public and authenticated experiences through strong design system adherence  

• Work closely with Digital Product Managers, engineers, and researchers to deliver high-impact experiences 
• Participate in design reviews, sprint planning, and cross-functional discussions to align on priorities and constraints 
• Communicate design rationale clearly to stakeholders and senior leadership 

• Contribute to public site experiences and authenticated application flows 
• Ensure cohesive UX across acquisition, onboarding, and in-product experiences 
• Balance customer needs, technical constraints, and business goals when designing solutions  

• Develop innovative concepts and new product ideas through rapid prototyping and experimentation 
• Explore emerging UX patterns, AI-assisted design approaches, and new interaction paradigms 
• Support early-stage initiatives and strategic product bets 

• Design user journeys and flows for lifecycle communications (e.g., onboarding reminders, nudges, re-engagement) 
• Draft and refine email copy in collaboration with product and marketing teams to ensure clarity, tone, and effectiveness 
• Validate messaging through testing and research where applicable  

• Partner with Product and Research to measure the impact of design changes (conversion, drop-off, satisfaction) 
• Use data and insights to continuously refine and improve user experiences 

Who we are looking for:

• Have 5+ years of experience in UX/Product Design, with a strong track record of owning and delivering end-to-end digital experiences  
• Are a strong flow thinker — you naturally design clear, intuitive user journeys across complex products (onboarding, dashboards, transactions, etc.)  
• Are highly proficient in Figma, including prototyping, component systems, and emerging tools like Figma Make / AI-assisted design  
• Have hands-on experience designing prototypes for research, and partnering closely with UX researchers to test and iterate on ideas  
• Understand both public (marketing) and authenticated product experiences, and can design seamlessly across both  
• Are comfortable leading and guiding design work, including directing and reviewing work from contract designers to ensure quality and consistency  
• Thrive in cross-functional environments, working closely with product managers, researchers, and engineering teams  
• Can balance speed and quality, moving quickly from concept to prototype while maintaining a high bar for usability and polish  
• Have strong communication skills, and can clearly explain design decisions to stakeholders and leadership  
• Are comfortable contributing to content and lifecycle experiences, including drafting and refining email copy and user communications when needed  
• Are curious and product-minded, always looking for ways to improve the customer experience and drive better outcomes