Director of Wine
Job Overview
Our Hotel
Brown's Hotel, part of the Rocco Forte Hotels group, is London's first hotel, opening in 1832 on Albemarle Street. With a rich history, it has become a prestigious landmark, welcoming distinguished guests. Located in the heart of Mayfair, it offers easy access to Bond Street’s luxury boutiques, Dover Street Market, The Royal Academy of Arts, and independent galleries. Brown's embodies Rocco Forte Hotels' philosophy of blending local character with world-class hospitality.
Rocco Forte Hotels are a collection of iconic hotels that respects the individuality of location and its team members, encouraging them to be their natural selves while providing a local, authentic experience to our guests.
Your key responsibilities
We are seeking a dynamic and experienced Director of Wine to craft and oversee a premium wine program for Brown's and implement innovative strategies that position our hotel as a market leader in Wine and Beverage excellence.
As a valued part of the Forte family, you will:
Lead and develop a world-class wine program for Brown's, curating an exceptional and diverse wine offering.
Oversee the premium wine strategy, enhancing the guest experience across all dining venues.
Manage wine procurement and inventory, optimizing stock levels and driving revenue and profitability.
Lead and mentor the Sommelier team, ensuring excellence in service, knowledge, and development.
Promote a strong wine culture across all Food & Beverage departments through training and continuous learning.
Enhance guest experiences with expert wine service, pairings, and engaging wine events.
Strengthen Browns’ reputation as a leading destination for wine lovers.
Work closely with the Director of Food & Beverage & Management Team to achieve commercial and guest experience goals.
Who we are looking for
We are seeking an enthusiastic and dedicated individual who is passionate about wine, hospitality, and delivering exceptional guest experiences. The ideal candidate will bring:
Proven leadership experience as a Head Sommelier or Director of Wine within a luxury hotel or high-end restaurant environment.
Deep knowledge of global wine regions, producers, and vintages, with a passion for curating exceptional wine lists.
Strong commercial acumen, with experience managing wine revenue, margins, and inventory.
Emotional intelligence and strong team-building skills, with the ability to inspire and develop a team of Sommeliers.
A results-driven mindset, with experience achieving revenue targets and driving wine sales.
High personal and professional standards, with a commitment to excellence in service.
Excellent communication skills with colleagues, guests, and senior management.
Thorough practical knowledge of luxury service standards and wine service protocols.
Confidence to lead, motivate, and mentor the team, creating a culture of learning and continuous improvement.
Why join us at Rocco Forte Hotels?
Being part of Rocco Forte Hotels means engaging in a career where passion and dedication are recognised and rewarded, making it an ideal place for those seeking growth and excellence in the hospitality industry. Working with us provides access to the following perks:
Discounted rates across our collection of iconic hotels - £25/€30 per night
50% discount on Food and Beverage, 25% discount on Spa Treatments & 20%discount on Health Spa products
Extensive learning and development opportunities
Meals on duty
Social activities and events
Recognition programs & Annual awards
Pension Scheme
Season Ticket Loan / Cycle to Work Scheme
Employee Assistance Programme
Ready to take your next step in your career?
Apply now to become a valued part of Rocco Forte Hotels, an inspirational place to work, known for its commitment to excellence and a sense of familiar family culture everywhere, combined with the passion, commitment and desire from team members to delight guests and serve one another.