Creative Lead
Job Overview
This role is ideal for a hands-on creative with 5+ years’ experience agency or client-side who enjoys turning briefs into impactful campaigns. You’re comfortable producing much of the creative yourself — including video editing and design — while coordinating contractors when needed to ensure every touchpoint is on-brand and built to perform.
You’ll be responsible for lifting and maintaining creative quality, brand consistency, and user experience across the entire member journey — from ads and landing pages through to events, the member portal.
What We Offer:
Remote Contract Work: Enjoy the flexibility and autonomy of working entirely from home
Attractive Salary: Attractive salary reflective of senior-level capability
Supportive Team Culture: You’ll be part of a driven, high-performing team that values clarity, ownership, and collaboration. We stay connected through regular online check-ins and come together in person multiple times per year.
Start Date: 1 April 2026 or whenever you are ready
Travel Opportunities: Attend 2–3 Australia-based member events per year
Growth and Development: We invest in leadership training for our whole team and believe in helping people develop and shine in their areas of strength
About the Role:
This is a senior, strategic creative role. You will bridge the gap between high-level strategy and hands-on execution, while orchestrating quality across all creative touch points.
Key Responsibilities:
1. Creative Strategy & Execution
Translate marketing strategy, brand positioning, and campaign briefs into conversion-focused creative assets that drive action and resonate with FOA’s farming audience
Design and produce ad creative, landing pages, lead magnets, email assets, and campaign collateral to a high standard
Apply CRO and UX thinking to all creative output - assets must perform (drive conversions, reduce friction, improve engagement) as well as communicating the message in an attention grabbing and engaging way
Develop and maintain creative templates and systems that reduce reliance on ad-hoc Canva work across the team
2. Brand Consistency & Quality Control
Improve and maintain brand consistency across the full member journey: ads → landing pages → events → member portal → member interaction touchpoints
Establish and document FOA’s creative standards, style guide, and asset library
Quality-control all creative output leaving the business - whether produced internally or by contractors
3. Video Direction & Quality
Own video editing quality for both short-form (social, ads, reels) and long-form (podcast, webinars, event content) - ideally by editing directly if you are skilled in this area, or by directing and quality-controlling external editors
Brief, manage, and review the work of specialist video editing contractors where applicable
Lift the overall standard of FOA’s video and audio output
4. Event & Member Collateral
Design and produce event collateral for TOP Producers workshops, Deep Dive events, online workshops and other related prospecting and member events - including slide decks, printed materials, signage, and digital assets
Improve the design and user experience of member-facing resources, LMS content, and member touchpoints
5. Contractor & Stakeholder Management
If required, brief and manage a small bench of specialist contractors (video editors, web developers, overflow design) where execution sits outside your direct skillset
Collaborate effectively with multiple internal stakeholders - marketing, member success, sales, coaching, operations, and leadership - to deliver creative that serves both brand and commercial objectives
What You Bring:
Essential
5+ years’ experience in a digital agency or client side
Long-form and short-form video editing
Understanding of funnel-based marketing and how creative supports each stage of the buyer journey
HTML / CSS capability
Kajabi platform familiarity
Strong design fundamentals and creative direction ability
Conversion and UX instinct - understanding of how creative drives action, not just aesthetics
Ability to brief, manage, and hold contractors accountable for quality and turnaround
Comfort working across multiple stakeholders with competing priorities
Calm, strong communicator - aligned with FOA’s values: Caring, Leaders, Passionate, Innovative, Challenging
Highly Desirable
Agricultural or rural sector experience, or demonstrated ability to deeply learn a niche audience
Experience in coaching or membership-based businesses
You must also be set up to work effectively from home, with reliable internet and a professional workspace.