Digital Marketing Optimisation Specialist (Dutch)
Job Overview
Workster is partnering with a dynamic international company to recruit a Digital Marketing Optimisation Specialist (Dutch) to join their growing marketing team based in [location]. The successful candidate will focus on improving campaign performance, increasing conversion rates and optimising customer journeys across Dutch-speaking markets. This is an on-site role with full training and opportunities for professional growth.
Your Role
Conversion Rate Optimisation (CRO): Design, run and analyse A/B and multivariate tests across landing pages, funnels and key touchpoints to improve conversion metrics for Dutch-speaking audiences.
Landing Page and UX Optimisation: Collaborate with designers, product and development teams to implement data-driven improvements to landing pages, forms and user journeys that enhance usability and increase engagement.
Campaign Optimisation: Monitor and optimise paid and organic marketing campaigns (search, social, display, affiliates) to maximise ROI and meet performance KPIs for Dutch markets.
Analytics and Reporting: Use web analytics, tag management and attribution tools to track performance, generate insights and produce clear reports with actionable recommendations for stakeholders.
Personalisation and Segmentation: Develop and implement audience segmentation and personalisation strategies to deliver relevant experiences for Dutch customers across channels.
SEO and Content Optimisation: Work with content and SEO specialists to ensure landing pages and campaign assets are optimised for Dutch-language search queries and local user intent.
Technical Implementation: Support setup and management of tracking (GA4, events, pixels), experimentation platforms and marketing automation to ensure accurate measurement and smooth execution of tests.
Continuous Improvement: Identify recurring performance issues, propose process improvements and contribute to knowledge sharing and best practices across the marketing team.
Collaboration: Work closely with marketing, product, analytics and commercial teams to align optimisation efforts with broader business goals and ensure consistent messaging and technical implementation.
Your Qualifications
Language Skills: Native-level or near-native fluency in Dutch (written and spoken) with excellent communication skills; strong English proficiency (minimum B2) is required.
Experience: Proven experience (2+ years preferred) in conversion rate optimisation, digital marketing optimisation or a similar role, ideally within consumer-focused, international environments.
Analytical Skills: Strong data literacy with hands-on experience using analytics platforms (e.g. GA4), A/B testing tools (e.g. Optimizely, VWO, Google Optimize) and data visualisation/reporting tools.
Technical Aptitude: Comfortable with basic HTML/CSS, tag management (GTM) and implementing tracking pixels; able to liaise effectively with developers to implement tests and changes.
Marketing Knowledge: Solid understanding of paid media, SEO fundamentals, CRO frameworks and customer journey mapping.
Problem-Solving: Results-oriented mindset with strong prioritisation skills and the ability to translate insights into clear, practical actions.
Stakeholder Management: Excellent collaboration and communication skills, with experience presenting findings and recommendations to cross-functional teams.
Education: Bachelor’s degree or equivalent in marketing, digital analytics, data science or a related field is desirable.
The Offer
Competitive salary with performance-related incentives and clear opportunities for career progression within the company.
Comprehensive on-the-job training covering tools, experimentation best practices, product knowledge and measurement standards.
Modern on-site working environment with a supportive, international marketing team and opportunities for cross-functional development.
Employee benefits including healthcare, paid leave and additional pay for evening or weekend work where applicable.
Professional development support including training, conferences and certifications relevant to CRO and digital marketing.
Relocation assistance may be available for exceptional candidates depending on location and business needs.
If you are a Dutch-speaking digital marketer with a passion for optimisation, data-driven decision making and improving customer experiences, please apply with your CV and a brief cover note outlining your relevant experience and motivation.