Lottery Engagement Officer

Join a life saving crew 

The Northwest Air Ambulance Charity (NWAA) provides enhanced pre-hospital care needed to make a life changing difference. We provide emergency medical treatment when time is critical.

As a Charity we have developed our service by embracing change which has enabled us to implement new and innovative ways of working and increase our impact on patient outcomes. We continuously look to develop our service to ensure we continue to change and save lives.

JOB TITLE: Lottery Engagement Officer

BASE: Knowsley/Barton Hybrid

DEPARTMENT: Individual Giving - Lottery

SALARY: £27,899

WORKING HOURS: 35 hours per week

The advertised salary will be reviewed in April, with any potential increase considered.

Overall purpose of the role:

This role focuses on retaining and engaging lottery supporters through excellent stewardship, effective communications, and cross-promotion of fundraising activities. It involves supporting day-to-day lottery operations, ensuring compliance, maintaining accurate supporter records, and using data insights to improve retention.

Main duties and responsibilities:

Lead and maximise retention by designing and implementing effective supporter journeys, championing excellent stewardship of donors.

With support from Lottery Manager, work collaboratively with the in-house marketing and comms team, and external PR agency, to ensure that PR opportunities associated with the Lottery are incorporated within the Charity’s communications schedule and that appropriately branded marketing material is sourced.

Assist in the management of day-to-day operations of the charity’s gambling portfolio, including raffle by working collaboratively with the External Lottery Manager and other third-party suppliers to ensure timeframes and targets are met.

Work closely with the other departments to effectively cross promote the full range of support activities that can be undertaken by lottery players, including other fundraising products such as the charity’s community, events and corporate fundraising programmes, retail opportunities, donations (regular and one-off), gifts in wills, and volunteering.

Collaborate across the organisation to maximise cross-promotion opportunities.

Work closely with the CRM Manager and Supporter Engagement Manager to identify and implement improvements to working practices to drive efficiencies and improve supporter experience.

Ensure the Charity CRM is up to date with supporter communications, and any changes to supporter preferences, and details and also actioning relevant updates such as self-exclusions.

Assist with the administration of day-to-day operations of the lottery products, including research tasks and reporting, and be the point of contact for supporter queries.

Use insight, data analysis, research and supporter feedback to shape product development and improve retention.

With support from the Lottery Manager, ensure the lottery is fully compliant with the Gambling Act 2005, Gambling Commission guidance, and all relevant charity law.

PERSON SPECIFICATION

Experience

Excellent stewardship and supporter engagement

Data analysis and insight-driven decision making

Demonstrated ability to work collaboratively across teams, which may be supported by experience in cross-functional roles or project management

Experience in customer service or a charity environment, demonstrating strong communication and supporter engagement abilities

Proven administrative and organisational experience

Knowledge of compliance requirements, particularly relating to the Gambling Act 2005 and charity law

Skills

Administrative and organisational skills

Compliance and attention to detail

Skills or experience in data analysis, such as proficiency with CRM systems or data-driven decision making

Strong communication and collaboration abilities

Customer service experience