Salesforce Marketing Cloud Architect & Lead
Job Overview
The Role:
A global hospitality organization is seeking a highly skilled Salesforce Marketing Cloud (SFMC) Architect & Lead Developer to build, lead, and elevate a new in‑house Marketing Cloud development team in Guadalajara. This hybrid role blends technical architecture, hands-on development, and team leadership as the company transitions away from an agency model and moves toward a scalable, internal SFMC capability.
This is a strategic opportunity to stand up a high-performing team, improve delivery processes, and shape the future of global email and mobile communications.
Role Breakdown:
Leadership – 50–60%
Lead and mentor a team of 4 developers, manage workflows, and coordinate with global stakeholders.
Hands-on Development – 20–30%
Step in on complex builds, troubleshoot issues, and ensure code quality.
Architecture – 20%
Own solution design, integrations, data modeling, and overall SFMC technical direction.
Responsibilities:
Leadership & Team Development
Build, lead, and coach a new in-house SFMC development team in Guadalajara.
Manage workload distribution, project timelines, and delivery quality across the team.
Establish development standards, QA processes, documentation, and scalable workflows.
Foster a bilingual (English/Spanish), collaborative, service-oriented team culture.
Act as the primary technical liaison between Guadalajara developers and global marketing stakeholders.
Architecture & Technical Strategy
Architect scalable solutions across Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Data Extensions.
Design and oversee integrations using REST/SOAP APIs, CRM systems, data warehouses, and third-party platforms.
Develop data models, segmentation strategies, and data hygiene practices.
Lead innovation in automation, personalization, and modular template design.
Hands-On Development & Code Quality
Build and optimize dynamic, data-driven emails, landing pages, and multi-channel journeys.
Write and review AMPscript, SSJS, SQL, GTL, and API-driven solutions.
Troubleshoot platform issues, performance concerns, and rendering/deliverability challenges.
Maintain and evolve a modular email template codebase; support personalized content through tools like Movable Ink.
Ensure accessibility, responsive design, and global translation readiness.
Cross-Functional Collaboration
Translate business requirements into scalable technical solutions for global marketing teams.
Partner with marketing, data, IT, and deliverability partners to ensure optimal performance.
Advocate for best practices in testing, QA, data management, and compliance.
Support continuous improvement through insights, performance analysis, and experimentation.
Requirements:
5+ years of hands-on Salesforce Marketing Cloud experience (Email Studio, Journey Builder, Automation Studio, Content Builder, Data Extensions).
Proven leadership experience managing 4–6 developers in a technical environment.
Strong SFMC development background: AMPscript, SSJS, SQL, GTL, APIs.
Experience designing scalable architectures and integrations.
Ability to translate business needs into structured, maintainable technical solutions.
Strong QA mindset and experience establishing development workflows.
Bilingual English/Spanish for both technical and business communication.
Experience with accessibility standards, responsive design, and globalized campaigns.
Familiarity with Mobile Studio and mobile messaging is a plus.
Salesforce certifications preferred.
Soft Skills & Leadership Qualities:
Excellent communication skills across global, cross-functional teams.
Ability to balance leadership, architecture, and hands-on work in a fast-paced environment.
Strong organizational skills with exceptional attention to detail and accountability.
Creative problem solver who can frame issues effectively for leadership.
Comfortable working within evolving structures and processes.