Graduate Sales Executive (Sport + Fitness)
Job Overview
A fast-growing, mission-led FMCG brand operating at the intersection of sport, outdoor adventure, and sustainability is hiring a Graduate Business Development Executive to help accelerate its presence across the UK fitness landscape.
This is a high-energy, field-based graduate role for someone who is hungry, tenacious, and not afraid to put themselves out there. You’ll be on the ground, opening doors, starting conversations, representing the brand in person, and building genuine relationships within gyms, climbing centres, and fitness communities.
If you enjoy being active, thrive on human interaction, and want a hands-on entry point into FMCG sales, this is an opportunity to build real commercial experience from day one.
The Basics:
● Salary: £28k-£30k
● Level: Graduate/entry-level opportunity!
● Working Hours: Full-time
● Location: London, with travel around the capital as part of role
● Reporting to: Head of Wholesale
● Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences
The Role...
1. Gym + Fitness Account Activation
Proactively approach, open, and activate independent gyms and fitness venues across London and the UK
Confidently introduce the brand, pitch its value, and convert gym owners into long-term wholesale customers
Ensure strong product distribution and visibility across fitness environments
Deliver in-gym activations, sampling sessions, and grassroots brand moments
2. Relationship + Community Building
Build authentic, face-to-face relationships with gym owners, personal trainers, coaches, and fitness communities
Identify creative ways to embed the brand into gym culture, events, and training environments
Act as a true brand ambassador, confidently representing the brand at gyms, climbing centres, and fitness events
Spend time in the field — this role is about showing up, starting conversations, and being seen
3. Commercial + Brand Execution
Support the rollout of sport-focused product ranges and new SKUs
Execute promotions in collaboration with wholesale partners
Support brand presence through creative in-gym and community-led initiatives
Develop core commercial, sales, and account management skills within FMCG
The Person...
Recent graduate or post-graduate (this role is not suitable for senior or experienced FMCG or sales professionals)
No prior FMCG or sales experience required — attitude and drive are essential
Tenacious, confident, and resilient, with the ability to handle rejection and keep going
Comfortable approaching people, starting conversations, and pitching face-to-face
Strong interest in sport, fitness, outdoor adventure, or climbing
Enjoys being out of the office and thrives in a fast-paced, hands-on, field-based role
Naturally personable and happy representing a brand at events, activations, and weekends when required
Organised, adaptable, and confident managing time and travel independently
Passionate about health, wellness, and sustainability
Curious, coachable, and motivated to build a long-term career in FMCG, sales, or brand development
Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.