SEA & Programmatic Media Buyer
Job Overview
Responsibilities
Manages and optimises daily paid media campaigns across Google Ads and Microsoft Ads (Bing), ensuring strong performance, accurate tracking, and effective budget allocation
Builds, launches, and scales Search campaigns, including keyword strategy, bid management, ad testing, and query expansion
Tracks and improves key performance metrics such as CPA, ROAS, CTR, CVR, CPC, impression share, and overall traffic quality
Maintains well-structured and scalable account setups, including keywords, match types, negative keywords, RSAs, extensions, and landing pages
Prepares clear and actionable performance reports, highlighting insights, key drivers, and recommended next steps
Coordinates creative processes, including briefing, asset management, and implementation quality checks
Supports retargeting and CRM-driven campaigns through audience segmentation, setup, and lifecycle-based messaging
Assists with programmatic campaigns via Adform DSP, including audience handling, retargeting strategies, and frequency management
Requirements
Holds 1–3 years of hands-on experience in Performance Marketing or Media Buying (agency or in-house)
Demonstrates strong experience with Google Search Ads and Microsoft Ads (Bing)
Possesses a solid understanding of performance metrics such as CPA, ROAS, CTR, and CVR, with the ability to turn insights into actionable improvements
Has experience with Adform DSP, particularly in retargeting, audience segmentation, and frequency control (preferred)
Is familiar with Google Tag Manager, including QA, debugging, or implementation
Is detail-oriented, organised, and reliable in managing budgets, tracking, and campaign execution
Has professional-level English proficiency; German is considered an advantage
What is Offered
A varied and challenging role within a dynamic and fast-paced environment
A supportive and successful team, based in a modern office
Competitive salary aligned with experience and performance
Office perks including lunches and snacks
Health insurance plan and wellness benefits
Hybrid working model
Additional Information
No visa sponsorship possible
Minimum 1 year of experience with Google Ads
Minimum 1 year of experience with Microsoft Ads (Bing)