Head of VIP
Job Overview
A leading crypto entertainment platform is seeking to collaborate with an experienced Head of VIP to lead and define its global VIP function.
This is a fully remote position open globally.
Within the organisation, VIP operations represent a core commercial driver rather than a traditional support function. The successful candidate will take full ownership of VIP performance, long-term value creation, and strategic positioning across all product verticals.
Role Overview
The Head of VIP will own and define the VIP function end-to-end, with accountability for portfolio performance, proposition development, player lifecycle management, and competitive differentiation. The role requires an always-on, proactive approach focused on anticipating player behaviour, identifying commercial opportunities, and mitigating risk before it materialises.
Key Responsibilities
VIP Portfolio & Commercial Ownership
Own the global VIP portfolio with accountability for revenue performance, retention, lifetime value, incentive efficiency, and exposure management.
Define and manage VIP portfolio frameworks including segmentation, tiers, benefits, engagement models, and operational limits.
Establish real-time monitoring and decision-making processes.
Make high-impact commercial decisions relating to incentives, bespoke offers, player treatment, and risk exposure.
Provide strategic insights and performance outlooks to senior leadership.
Strategy, Vision & Competitive Positioning
Define and continuously evolve the VIP strategy across all platform products.
Maintain strong awareness of competitor VIP programmes and evolving high-value player expectations within the crypto casino space.
Ensure the VIP proposition remains differentiated, competitive, and culturally relevant.
Balance short-term commercial performance with long-term loyalty and sustainability.
Growth, Onboarding & Player Engagement
Own VIP onboarding strategy from acquisition through long-term engagement.
Collaborate closely with CRM, product, acquisition, partnerships, social, and brand teams to scale the VIP portfolio.
Ensure VIP benefits and experiences are clearly communicated across all channels.
Oversee VIP community and social presence, including platforms such as X and Discord, as continuous acquisition and engagement channels.
Partnerships & Experience Development
Define frameworks to convert partnerships and sponsorships into meaningful VIP value.
Approve and prioritise exclusive VIP experiences connected to partners, events, and talent.
Ensure partnership assets strengthen loyalty, differentiation, and player status.
Team Leadership & Operating Model
Build, lead, and develop the VIP organisation, including portfolio managers and VIP managers.
Define roles, KPIs, workflows, and operational standards.
Establish a culture focused on ownership, accountability, and commercial performance.
Promote proactive engagement and fast decision-making.
Data, Systems & Governance
Define VIP KPIs, reporting structures, and decision frameworks.
Work closely with data, CRM, and product teams to optimise performance.
Implement governance around incentives, exposure, and player management.
Continuously improve tools, automation, and operational processes to support scalability.
Requirements
Proven experience managing VIP portfolios within crypto casino or crypto iGaming environments (essential).
Minimum 5 years’ experience in VIP leadership, portfolio management, or high-value customer management within iGaming.
Demonstrated commercial ownership of high-value player portfolios.
Strong analytical and strategic decision-making capabilities.
Experience building and leading teams and establishing operational models.
Deep understanding of VIP player behaviour and competitive VIP ecosystems.
Ability to operate effectively in a fast-paced, always-on environment.
What’s Offered
Competitive compensation with performance-based incentives.
Fully remote, global collaboration model.
High level of autonomy and strategic influence.
Ownership of a critical revenue and growth function within a fast-growing crypto entertainment platform.