Key Account Manager Dermatology
Full-time Entry LevelJob Overview
PRIMARY OBJECTIVE OF THE ROLE:
In-field position with the objective to raise awareness of the assigned AbbVie’s products to Healthcare professionals to enhance patient outcomes.
CORE JOB RESPONSIBILITIES:
1. ACCOUNT MANAGEMENT & CUSTOMER ENGAGEMENT
- Achieve the set goals and KPIs for assigned therapeutic areas and territory.
- Develop target list of customers in accordance with product strategy.
- Develop and implement plans (e.g. territory, account and call) that includes goals, action plans, time frames and resources.
- Build and maintain relationships with key external experts and decision makers.
- Be the local expert of assigned products; Deliver the medical information related to the products of responsibility to customers in compliance with company’s strategy and applicable regulations.
- Differentiate AbbVie's value proposition to the customers.
- Use promotional materials according Business Unit strategy and applicable regulations.
- Regularly track and report progress against plan, redirecting efforts as necessary.
- Organize live and virtual events with the customers and deliver presentations.
- Proactively and continuously aspire to serve customer needs in a win-win approach.
2. FLOW OF INFORMATION & REPORTING
- Provide clear feedback to Direct Manager, report, and track progress with regards to different marketing campaigns, applied product strategies.
- Provide relevant data to Direct Manager for monthly dashboard, highlights, S&OP, business reviews in accordance with agreed timelines.
- Monitor the field activities in alignment with the regulations.
- Prepare the visit and activities plan and enter the realized visit information to the CRM system on a weekly basis.
- Complete reporting into the CRM system in an accurate and timely manner.
- Realize pre-planned visits in accordance with the customers segmentation and to comply with visit frequencies.
- Update the records of the territory and customers regularly in a timely manner.
- Provide workplace data accuracy in all records and reports, concerning the field of responsibility.
- Report adverse events according to the company's procedures.
3. BRAND MANAGEMENT SUPPORT
- Through effective contribution and participation in Brand Team activities, plan and ensure implementation of the commercial Brand strategy, tactical Brand activities and innovative projects.
- Support Brand Manager in the development and execution of product strategies, promotional programs and projects etc.
- Share best practices to enhance business success for assigned products across the Baltic team.
- Demonstrate in-depth disease, product, market and competitive intelligence expertise, and share this knowledge and experience with the team.
- Obtain a deep understanding of the emerging multi-stakeholder environment.
- Support Brand Manager in developing tactical Brand Plans, collect and share in-field insights.
- Provide necessary in-field insights and support in promotional materials creation.
4. OTHER
- Comply with all ethical and business standards of the company.
- Follow all Environmental Health and Safety (EHS) rules and procedures.
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