Account Specialist (Gastro) - South West

Objective

Be the direct contact for key stakeholders to communicate the value proposition; be the main executor of the infield brand strategy. Develop customer relationships whilst maximising opportunities based on strong account plans.

Region covered includes, Devon, Dorset, Bath/Somerset & Wiltshire and Cornwall.

Customer selling and relationship management;

• Drive Sales – Own the customer engagement for target HCPs across channels, to reflect customer preferences, leveraging available content and multiple engagement channels
• Develops SMART pre call objectives in line with territory plans and aligned to brand strategy.
• Effectively handles objections or concerns. Consistently gains a logical, reasonable call to action/close on every sales call.
• Educates medical providers, other relevant decision makers and affiliated healthcare professionals.
• Identifies and develops advocates and nurtures positive relationships across the territory

Continuously strive to gain market intelligence;

• Organise and manage stakeholder meetings
• Differentiates AbbVie's value proposition to physicians or other stakeholders assigned from any competitors
• Strong communication skills, ability to flex style based on customer insights

Clinical and Market Knowledge Development;

• Deep understanding of the product and its place within the local NHS healthcare economy
• Ability to navigate NHS ecosystem barriers & identify opportunities to deliver collaborative results
• Shares best practice to enhance our business success
• Proactively initiates, develops and implements a growth plan to develop in current position and prepare for future opportunities
• Demonstrates in depth disease, product, market and competitive intelligence expertise
• Has a deep understanding of the multi-stakeholder environment

Territory Management;

• Continuously analyses sales reports (CRM etc.) and overlays field intelligence to adapt the territory plan
• Collaborates closely with local cross functional team (territory partner, market access & medical) to ensure effective strategy implementation and positively contribute to the team culture
• Develops a business plan for own territory in line with brand strategy
• Effectively targets and tracks resources to maximise sales opportunities.
• Adheres to industry and AbbVie compliance requirements.