Digital & Consumer Engagement Manager, Allergan Aesthetics

The Digital & Consumer Engagement Manager is responsible for leading and orchestrating the end-to-end consumer engagement strategy, operating across strategic pillars including Brand & Portfolio Strategy, Consumer Journey, Media & Performance, Content & Influence, Data, CRM, Social Media & Digital Platforms.

This role ensures a seamless, omnichannel consumer journey (online and offline), with a strong
focus on the end consumer and structured synergy with healthcare professionals, translating brand strategy into scalable, high-impact digital and consumer activation initiatives.

Key responsibilities: 

Direct to Consumer Activation Strategy & Consumer Journey

• Define and lead the direct to consumer strategy aligned with brand positioning and commercial objectives.
• Map and optimize the end-to-end consumer journey (awareness → consultation / request → treatment → loyalty → advocacy).
• Identify key consumer moments that influence clinic choice, brand preference, and treatment adherence.

Consumer Activation & Demand Generation

• Develop consumer activation programs that drive qualified demand to clinics (online and offline).
• Lead campaigns across digital media, social platforms, CRM, content, PR, events, and
  partnerships
• Design always-on and burst activations linked to seasonality, launches, and strategic priorities.
• Activate premium experiences that reinforce brand positioning and differentiation.
  Digital, CRM & Data-Driven Marketing
• Own consumer digital ecosystems: websites, landing pages, lead-generation flows, and social media activations including influencers strategy.
• Lead CRM strategy (lead nurturing, re-engagement, loyalty, retention).
• Leverage data and insights to segment consumers, personalize journeys, and optimize conversion rates.
• Track and analyze KPIs

In clinic activation & Field Integration

• Partner with commercial teams to ensure in clinic activation initiatives translate into clinic traffic and conversion.
• Develop toolkits, playbooks, and activation frameworks for clinics to amplify consumer
  campaigns locally.
• Ensure consistency between national brand campaigns and local clinic execution.
• Develop customized account plans for top customers.

Partnerships & Ecosystem Development

• Build strategic partnerships with media, platforms, influencers, lifestyle brands, and experience providers.
• Identify non-traditional touchpoints that elevate brand desirability and cultural relevance
• Lead co-creation initiatives that enhance consumer experience.

Consumer Engagement & Content Strategy

• Design and execute consumer engagement strategies across paid, owned, and earned channels.
• Develop content frameworks that educate, inspire, and build trust.
• Ensure consistent storytelling across social, video, influencers, email, and CRM.
• Activate culturally relevant moments, trends, and seasonal opportunities.

Performance Marketing & Media

• Lead digital media strategy (search, social, programmatic, video) with a strong focus on performance and ROI.
• Optimize campaigns for lead quality, conversion to consultation, and cost efficiency
• Manage agencies and partners, ensuring data transparency and continuous optimization.

Compliance, Ethics & Medical Alignment

• Ensure all consumer initiatives comply with local regulations, advertising codes, and internal compliance standards.
• Work closely with Compliance, Medical Affairs and Legal to validate messaging, claims, and content