Director, Patient & Provider Marketing - Dermatology

The Director, Patient & Provider Marketing – Dermatology will lead the strategic direction, development, and execution of marketing initiatives for both patients and healthcare providers (HCPs) within the Dermatology franchise for AbbVie Patient Services. This role is responsible for leading a team to develop compelling value propositions, brand positioning, and go-to-market strategies that enhance the patient and provider experience, drive access and adherence, and align to business objectives across the Immunology-Dermatology franchise.

The Director plays a pivotal role in driving collaboration with multiple teams to ensure the successful development and execution of strategies for patient and provider marketing in Dermatology. Within the organization, the Director extensively collaborates with brand teams and internal partners in Patient Services, including: the Digital Lab, Co-pay Center of Excellence, Patient Engagement, finance, medical and regulatory review, market research, business analytics, Patient Services Training, and other cross-franchise teams. Externally, the Director partners with various agencies and consultants to effectively lead the implementation of marketing strategies and plans for numerous stakeholders.

The candidate must be able to operate in a fast-paced environment with high expectations and a strong commitment to patients that drives the need for high quality deliverables and performance.

Key Responsibilities:

• Develop and implement the overarching vision, strategy, and annual marketing plans for patient and provider initiatives in the Dermatology franchise.
• Lead creation of integrated marketing campaigns, programs, and education for both patient and provider/HCP audiences, ensuring alignment with brand imperatives and patient service experience objectives.
• Oversee the design of end-to-end patient journeys and related Patient Services programs to support treatment adherence and improved patient outcomes in Dermatology.
• Drive collaboration with Access & Reimbursement teams, Digital Lab, Co-pay Center of Excellence, Patient Engagement, finance, medical and regulatory review, training and Analytics functions to ensure effective, compliant, and innovative campaigns.
• Lead external relationships with agency and consultant partners to deliver high-quality creative assets and marketing deliverables.
• Partner with Marketing Business Insights & Analytics (APEX) to establish KPIs, track and report campaign effectiveness, and drive continuous optimization.
• Effectively lead financial management of marketing budgets and resource allocation to continuously demonstrate fiscal responsibility.
• Provide leadership, mentoring, and development to direct reports, fostering a culture of growth, innovation, and accountability.
• Engage stakeholders across internal and external partners to ensure broad support and flawless execution of marketing initiatives.