Product Manager, Allergan Aesthetics

Reporting to Allergan Aesthetics Marketing Director, the incumbent will be responsible to;

• Achievement of responsible brand sales objectives, units and value, and market share.
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders), and synthesize the insights gained to identify target segments, determine brand positioning, drive Close Loop Marketing engagement and customization, and populate into Brand Plan.
• Secure input and cross-stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge to develop Brand Team strategies to ensure patient-centricity.
• Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, multi-channel opportunities, and multi-stakeholder initiatives to meet strategic brand objectives and ensure all in-field materials, strategies, and tactics are aligned to drive the momentum of strategic brand objectives.
• Lead the development of marketing inputs to the Strategic Brand Plan, consolidate the 1-year tactical Brand Plan, and coordinate the preparation of the Long-Range Plan to drive brand success.
• Monitor brand KPIs, manage budget and brand P&L, and track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
• Support the Brand Team around a brand vision and objectives that are shared by all members.
• Develop and maintain effective business relationships with key customers and KOLs.