Associate Director, Promotional Medical Education - Psychiatry Marketing

Candidates for this position may work out of our Florham Park, NJ, or Mettawa, IL offices.

The Associate Director Psychiatry Marketing Promotional Medical Education lead reports to the Director of Promotional Medical Education, External Engagement and RMM team. This role leads the strategy and direction of peer-to-peer learning program to address HCP educational needs in a fast-changing, highly competitive market. It is responsible for developing innovative content and learning experiences, partnering cross-functionally with medical, marketing, field leadership, operations, compliance, finance, and sales leadership to deliver high-impact educational programming. The role also owns annual speaker training strategy, program planning, and budget management while using insights and field feedback to continuously improve speaker effectiveness and program performance. The role combines strategic leadership, execution, and collaboration to elevate the peer-to-peer experience and drive continuous improvement in a compliant, high-performing environment.

Key Job Responsibilities

• Shape the strategy and direction of a high-impact peer-to-peer learning program that addresses HCP educational needs in a quicky evolving and highly competitive market.
• Lead the development of innovative content and learning experiences that bring scientific and commercial messages to life in clear, actionable ways.
• Partner cross-functionally with medical, marketing, field leadership, and operations teams to turn complex business needs into compelling educational experiences.
• Serve as a strategic thought partner, helping identify content gaps, audience needs, and opportunities to elevate speaker engagement and program effectiveness.
• Use insights, performance trends, and field feedback to continuously improve program strategy, content quality, and speaker effectiveness.
• Drive high-visibility initiatives with broad organizational impact, balancing strategic planning with hands-on execution.
• Play a key role in evolving peer-to-peer programming by introducing new ideas, best practices, and scalable processes.
• Own annual speaker training strategy and execution, including training calendars, schedules, guides, facilitation, and support for speaker onboarding and pull-through.
• Leads speaker program Annual Operating Plan and effectively tracks and manages speaker program budget, highly cross-functional workstreams across Compliance, Finance and Sales Leadership as well as the Promotional Medical Education vendor. 
• Contribute to a culture of excellence, collaboration, and continuous improvement across the peer-to-peer ecosystem.
• Operates in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements.