(Sr.) Brand Manager, Allergan Aesthetics
Full-time Entry LevelJob Overview
To realize Allergan Aesthetics’ world-class brand strategy, this role is responsible for developing and executing comprehensive brand strategies, including the Long-Range Plan (LRP), and overseeing brand marketing initiatives in close partnership with key stakeholders and customers.
- Own end-to-end brand management for products across multiple therapeutic areas or in highly competitive, complex markets
- Develop long-term brand plans, including the Long-Range Plan, and identify market opportunities, challenges, and future trends
- Use market, customer, and business insights to influence brand decisions
- Create and execute marketing objectives, strategies, advertising, and promotion plans to achieve product goals
- Lead brand team readiness for pre-launch activities, including advocacy, positioning/strategy, and market assessment
- Evaluate new product potential and market development opportunities
- Build annual sales, profit, price, and expense forecasts/budgets
- Achieve annual sales, margin, and market share goals
- Forecast product requirements, identify supply risks, and develop contingency plans
- Analyze market trends and sales potential, and provide monthly forecasts with action plans
- Build and maintain relationships with key customers
- Manage patient support programs
- Handle complaints and suggestions related to assigned products
- Ensure all business activities comply with legal, ethical, and company standards
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