Brand Manager, Immunology

The position will report to Business Unit Manager, Immunology. 

Main responsibilities

• Develop marketing objectives, strategies, advertising, and promotion plans, and ensure execution through multichannel engagement
• Manage and develop the product life cycle plan, including market development
• Lead the brand/in-field team and collaborate cross-functionally to achieve brand objectives
• Develop annual sales volume, profit forecasts, pricing, and expense budgets
• Forecast product requirements, identify supply issues, and create contingency plans
• Analyze market trends and sales potential; provide monthly forecasts with action plans
• Maintain contact with key customers and follow up on promotion efforts
• Review complaints and suggestions related to assigned products
• Achieve annual sales, margin, and market share goals
• Coordinate and deliver periodic sales training
• Ensure all business activities comply with legal, ethical, and company standards