Manager, Marketing I/II - Thyroid Healthcare Marketing

The ideal candidate will be hired at a level commensurate with experience.

The Marketing Manager I/II, Thyroid Marketing, is responsible for developing and executing strategic marketing initiatives to support the successful launch and growth of a new brand. This role partners cross-functionally with commercial, medical, regulatory, market access, sales, analytics, and external agency teams to translate customer insights into impactful, compliant and differentiated launch strategy.  

The ideal candidate is a strategic and collaborative marketer who can operate effectively in a fast-paced, highly matrixed environment and drive execution from launch planning through commercialization.  

Key Responsibilities May Include: 

• Support the development and execution of the brand launch strategy, including positioning, messaging, segmentation, targeting, and customer engagement plans. 

• Translate market research, customer insights, competitive intelligence, and business analytics into actionable brand strategies. 

• Develop and manage launch materials, campaigns, omnichannel initiatives, sales tools, digital content, and other customer-facing resources. 

• Partner with cross-functional stakeholders to ensure launch readiness across marketing, sales, medical, market access, training, supply, operations, and communications. 

• Collaborate with legal, regulatory, medical, and compliance partners to ensure all promotional activities meet applicable requirements and company standards. 

• Coordinate external agencies and vendors, including briefing, project management, budget oversight, deliverable review, and performance evaluation. 

• Contribute to forecasting, budget planning, resource allocation, and return-on-investment assessments. 

• Monitor brand performance, market dynamics, customer feedback, and competitor activity; recommend adjustments to improve launch effectiveness. 

• Prepare presentations, business reviews, leadership updates, and strategic recommendations. 

• Help identify opportunities to improve experience and optimize engagement across channels. 

• Promote a culture of accountability, innovation, inclusion, and ethical business practices.