Sr. Product Manager, Growth (E-commerce / Digital Experience)

Job Title: Sr. Product Manager, Growth (E-commerce / Digital Experience)

Type: Full-time; Remote

Schedule: US Time zone

Industry: E-commerce

Role Overview:

We are looking for a Sr. Product Manager to own the full-funnel e-commerce growth roadmap. You will drive initiatives that increase traffic, conversions, repeat purchases, and customer lifetime value while leading experimentation and cross-functional teams to execute measurable improvements.

Responsibilities:

• Own the e-commerce growth roadmap across traffic → product page → cart → checkout → repeat, prioritizing initiatives based on projected revenue impact.
• Lead high-velocity A/B and multivariate testing across Shopify storefront, apps, merchandising, PDP content, upsells/cross-sells, checkout, and post-purchase flows.
• Instrument and enrich marketing signal tracking end-to-end for key growth channels (Meta, Google).
• Lead referral program features and improve customer experience.
• Drive SEO strategy including technical SEO, content, and AI bot traffic optimization.
• Evaluate and integrate Shopify apps/customizations (subscriptions, loyalty, reviews, payments, localization), manage vendors/partners, and coordinate engineering/design to ship reliably.
• Manage roadmap from strategy, PRD definition, design, and guide engineering implementation and testing.

Requirements

Qualifications:

• 5+ years in e-commerce product management, growth, or digital experience roles.
• Strong experience with Shopify, experimentation frameworks, and analytics tools.
• Deep understanding of growth marketing, SEO, referral programs, and conversion optimization.
• Ability to collaborate with engineering, design, marketing, and external vendors.
• Strong analytical mindset with data-driven decision-making skills.