Digital Marketing Manager

We’re seeking a dynamic and results-driven Digital Marketing Manager to oversee our digital demand generation programs in our demand generation team. In this role, you’ll take ownership of our paid advertising and paid social media channels, ensuring they deliver measurable results and align with our broader marketing goals. You’ll be responsible for launching, monitoring, optimizing, and reporting on campaigns across various platforms. 

Additional responsibilities include managing an established product overview webinar program, including hosting bi-annual recordings of webinars with product leaders and monthly replays of these recordings. 

Key Responsibilities

• Campaign Management: Plan, launch, and manage paid advertising and paid social media campaigns across platforms like AdRoll ABM, Facebook, Instagram, LinkedIn, Reddit, Quora, Spotify, and others. 
• Performance Monitoring: Track and analyze campaign performance metrics (e.g., CTR, CPC, CPL, ROAS) to ensure alignment with target KPIs. 
• Optimization: Continuously optimize campaigns based on performance data, audience insights, and macro-economic trends to maximize ROI. 
• Reporting: Create and deliver detailed performance reports, providing actionable insights and recommendations to stakeholders. 
• Budget Management: Manage and allocate budgets effectively across campaigns to achieve maximum impact. 
• Collaboration: Work closely with Communications, Product Marketing, Marketing Operations, and external agencies to develop compelling ad copy, visuals, and landing pages that drive pipeline. 
• Trend Analysis: Stay up to date with industry trends, platform updates, and emerging advertising opportunities to keep our strategies ahead of the curve. 
• Webinar Execution: Manage an ongoing product overview webinar series; coordinating speakers, promotion, recordings, and reporting via our On24 platform. 
• Content Syndication: Manage syndication campaigns, including launching, monitoring, optimization, and reporting, utilizing platforms like BrightTALK and TechTarget.