Job Overview
- Define and execute a clear brand positioning for Matna across local and international markets
- Build a strong, credible brand narrative that reflects quality, scale, and reliability
- Ensure consistency in messaging across all channels and stakeholder touchpoints
- Develop and implement marketing strategies that drive demand for cassava-based products
- Support commercial teams with high-quality marketing materials, product profiles, and client-facing content
- Identify and unlock new market opportunities across B2B, FMCG, and export segments
- Lead all corporate communications, including investor-facing materials, partnerships, and public relations
- Position Matna effectively with key stakeholders including distributors, regulators, partners, and investors
- Manage reputation and ensure clear, consistent external communication
- Conduct market research to understand pricing trends, demand dynamics, and competitive positioning
- Translate insights into actionable strategies that strengthen market share and pricing power
- Monitor industry trends in agro-processing and food supply chains
- Oversee digital presence, including website, social platforms, and content strategy
- Develop high-impact content that communicates Matna’s value proposition and market leadership
- Leverage digital tools to enhance visibility, credibility, and lead generation
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