Digital Marketing Specialist 

Location: India (Hybrid/Bangalore)

Department: Marketing

Type: Full-Time

About the Role

We are seeking an experienced Digital Marketing Specialist to drive our global marketing engine. The ideal candidate combines deep expertise in SEO, SEM, and GEO with the ability to adapt developer-focused content across various platforms. You have 5+ years of experience in B2B SaaS—specifically within real-time communications (RTC) or other developer-focused technologies. You are a proactive strategist who doesn’t just execute tasks but anticipates market shifts and dictates the campaign roadmap.

This role requires a forward-thinking professional who will work very closely with Growth, Field, and Product Marketing to ensure all campaigns are executed, tracked, and optimized for the best possible outcomes. You are highly detail-oriented and expected to manage campaigns with a focus on strategic alignment and performance.

Key Responsibilities

• Full-Funnel SEO-SEM-GEO: Lead the strategy, performing keyword research and optimizing content for both traditional and generative search engines
• Integrated Campaign Support: Work in lockstep with Growth, Content, and Product Marketing to support regional and global initiatives, ensuring every campaign is tracked and optimized for maximum ROI
• Copywriting & Channel Execution: Leverage our master content calendar and assets to strategically adapt and write high-impact copy for social posts, paid ads, and digital channels
• AI-Powered Optimization: Leverage AI tools (e.g. ChatGPT, Perplexity, Surfer SEO) to scale production and optimize existing assets while ensuring high quality and creativity
• Performance Marketing: Design, launch, and optimize global, high-ROI paid ad campaigns across LinkedIn, Twitter, Reddit, and other developer communities
• Analytics & Iteration: Act as a data scientist for your own campaigns. Monitor KPIs, perform A/B testing, and pivot strategies based on real-time performance data
• Brand Alignment: Enforce brand tone and voice consistency across all digital channels

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 5–7 years of experience in Digital Marketing, specifically in full-time roles for US-based software companies
• Strong understanding of digital marketing channels and analytics tools such as Google Analytics, SEMrush, or Ahrefs
• Developer marketing experience engaging with technical communities on Reddit, Stack Overflow, or GitHub
• Demonstrated expertise using AI tools to ideate, edit, and optimize content
• Ability to maintain a working schedule that provides at least 3–4 hours of overlap with the US Pacific Time (PT) business day for synchronous collaboration
• Exceptional written and verbal English communication skills, with the ability to distill complex topics into accessible content
• Experience managing contributors (in-house or freelance) and collaborating with cross-functional teams

Technical Toolkit & Preferred Skills

• Campaign Types: Experience with different campaign types such as P-Max, AI-Max, DemandGen, etc.
• Ads: LinkedIn Campaign Manager, Google Ads Manager, GA4
• Analytics: Google Analytics, Google Tag Manager, Google Search Console, Microsoft Clarity, Hotjar, or equivalent platforms
• AI-Assisted Workflow: Proficiency in using AI tools for content ideation, data analysis, and creative versioning to 10x your output
• Industry Knowledge: Previous experience with Real-Time Communications (RTC) or Conversational AI platforms

What We Offer

·       Competitive salary based on experience and location

·       Opportunity to shape the brand voice and thought leadership of a growing global company

·       Collaborative, innovation-driven work environment with opportunities for professional growth