AWS Marketing Manager

Position Overview:

We are seeking a highly motivated, self-starting Marketing Manager who will take full ownership of top-of-funnel demand generation, AWS-aligned marketing programs, and productized solution marketing across Aligned TG.

This role is designed for someone who can take an idea from concept → strategy → execution → measurable pipeline impact with minimal oversight. You will work closely with sales, technical architects, and AWS marketing stakeholders to build repeatable workflows, launch high-impact solution campaigns, and strengthen our brand presence in the cloud ecosystem.

Success in this role is measured by:

·       Pipeline creation and qualified top-of-funnel leads for the Sales Team

·       Effective marketing motions aligned to AWS best practices

·       Clear, consistent brand representation across all channels

·       Scalable productized offering collateral and GTM execution

·       Strengthened relationship-building with AWS and customers

Key Responsibilities:

Demand Generation & Pipeline Growth

·       Build and execute ROI-driven demand generation campaigns that create net-new pipeline for the sales team.

·       Develop and optimize HubSpot nurturing workflows, sales enablement sequences, automated campaigns, and lifecycle journeys.

·       Create content and campaigns that support AWS-aligned GTM plays, including solution accelerators, Marketplace listings, and industry-specific initiatives.

·       Build and manage quarterly campaign calendars that directly support sales team and AWS co-sell motions.

·       Analyze performance metrics, provide actionable insights, and continuously refine strategies to increase conversion and engagement.

Productized Solution Marketing

·       Collaborate with sales, engineering, and technical SMEs to package and launch productized AWS solutions, including value props, messaging, materials, and campaign assets.

·       Support AWS Marketplace listings, solution storefront updates, and private offer messaging.

·       Ensure all productized collateral (decks, one-pagers, playbooks) is clear, modern, and tightly aligned to buyer pain points and AWS value drivers.

AWS Alignment & Execution

·       Listen closely to AWS marketing best practices, guidance, and playbooks—and turn them into repeatable, scalable workflows ATG can use quarter after quarter.

·       Maintain strong working rhythms with AWS PMMs, ISV marketing teams, and other program managers to ensure alignment on campaigns, events, and messaging.

·       Support AWS co-marketing activities, including joint content, webinars, socials, and demand campaigns.

Brand Management & Content Creation

·       Uphold and evolve brand consistency across all materials—pitch decks, solution briefs, proposal templates, and sales collateral.

·       Create high-quality content including blogs, thought leadership articles, sales collateral, digital ads, and customer stories.

·       Oversee website content accuracy, UX, and SEO in collaboration with external web partners.

·       Manage creative assets, visuals, social media content, and storytelling initiatives that elevate ATG’s market position.

Events & Field Marketing

·       Support customer, AWS, and industry events with a focus on pipeline generation, meaningful engagement, and post-event follow-up workflows.

·       Coordinate logistics, promotion, and follow-up processes to maximize ROI and lead capture.

·       Evaluate which conferences and field events are worthy investments for brand visibility and sales alignment.

Cross-Functional Collaboration

·       Partner closely with sales leaders, BDRs, delivery teams, and technical architects to deliver campaigns and content that strengthen deal velocity.

·       Collaborate with select ISV partners when needed for co-branded assets or joint solution launches.

What You'll Gain:

·       Direct impact on revenue growth through data-driven demand generation campaigns.

·       Deep exposure to AWS programs, Marketplace, partner-led GTM, and industry-specific cloud solutions.

·       Experience building and marketing productized cloud offerings that scale across industries.

·       An opportunity to shape the brand and voice of a fast-scaling AWS consulting company.

·       Professional development including AWS, marketing, and cloud certifications.

Qualifications:

Required

·       3–5 years of experience in B2B technology marketing, demand generation, or digital marketing.

·       Proven ability to take initiatives from ideation → execution with minimal oversight.

·       Track record of building demand generation or nurture programs that create measurable pipeline.

·       Strong writing and content development skills for technical and business audiences.

·       Experience with marketing automation platforms (HubSpot preferred) and CRM tools.

·       Strong project management capabilities and ability to juggle multiple concurrent initiatives.

Technical Skills

·       Knowledge of marketing automation workflows and digital campaign analytics.

·       Experience with Canva, Adobe Creative Suite, or similar tools.

·       Familiarity with CMS platforms and SEO-friendly content creation.

·       Ability to build clean, modern sales collateral and GTM materials.

Professional Traits

·       Strong self-starter who takes ownership and drives outcomes independently.

·       Highly resourceful—knows how to leverage internal SMEs, AWS teams, and partner networks.

·       Able to absorb AWS marketing guidance and turn it into structured, repeatable processes.

·       Creative thinker with an eye for visual and written quality.

·       Excellent communicator with strong stakeholder management skills.

·       Adaptable, growth-oriented, and eager to operate in a fast-moving cloud technology environment.

Preferred

·       Prior experience in AWS, cloud consulting, or technology services marketing.

·       Experience supporting AWS marketing programs or partner-led campaigns.

·       Graphic design or multimedia content creation skills.

·       Experience measuring marketing ROI and campaign effectiveness.