SEO, GEO & Content Optimization Specialist

This is Allego

At Allego, we are driving the transition to clean electric mobility across Europe. As a leader in EV charging infrastructure, we accelerate sustainable transportation. We deliver charging facilities that can be used by all electric cars and every EV driver, providing a seamless charging experience. Our goal is to contribute to zero emission mobility and see to it that EV drivers can charge at the right location with the right solution. The EV market is growing and changing rapidly. The road will be exciting and with confidence we stay ahead.

About the role

You will be driving Allego’s online visibility and digital performance across Europe. Manage POI data, SEO/SEA strategies, website governance, and marketing automation. In this role you will act as the key digital contact for regional marketing teams and coordinate external partners to boost traffic to strategic charging locations. Furthermore, these will be your key responsibilities:

• POI Management: Ensure accurate and visible charging locations on platforms (Google Maps, Apple Maps, partner apps).

• SEO & SEA: Develop and optimize organic and paid campaigns (Google Ads, Meta, LinkedIn).

• Website Management: Improve UX, content, and performance; monitor analytics (GA4, HubSpot).

• Marketing Automation: Build workflows and email campaigns; optimize lead nurturing and CRM integration.

• Vendor Coordination: Manage digital tools and partners (HubSpot, Yext, Cirrantic).